#39 How to build your reach on social media - eleven approaches that work

How to build your reach and brand on social media. These are probably the two questions that I get asked the most. Hence, find in this episode eleven tried and true approaches. I hope they provide you value.

Please check out the new webpage of the Science Communication Accelerator under www.scicomx.com. Yes scixomX is developing into a media agency that serves academia, yay.

Here comes the link to the blog post on how to build a content creation machine, that is also mentioned in the episode.

Overview over the eleven approaches introduced and discussed in this episode:

1. Be clear about your target group (05:40)
2. Post on social media networks where your target group is active (07:00)
3. Create content that provides value to your target group (09:50)
4. Be self-aware: Written, Audio, Video, Graphics (11:10)
5. Speed is way more important than perfection (12:35)
6. Optimize content for each platform (14:27)
7. Be consistent and reliable (16:39)
8. Engage with followers (18:45)
9. Include CTAs – Call to actions (20:40)
10. Empower your employees to build reach by themselves (22:04)
11. Pay to promote your posts (23:03)

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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]). You find me also on Twitter, on LinkedIn, and on Instagram.