Science Communication Accelerator - scicomX (scicomm, social media, and digital science marketing)

For many of us researchers, communicating science is something that we do in addition to writing papers, teaching, supervising, and acquiring research grants. Sometimes, it can be overwhelming because it comes on top of all the other responsibilities. However, today's guest demonstrates that one doesn't need to be overwhelmed to be successful on social media while maintaining a regular job.

Find Sevim on Instagram and on LinkedIN.

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The Science Communication Accelerator Podcast is brought to you by Julius Wesche (PhD). With it Julius aims to empower scientists, universities, and research
organizations to engage publicly and share more science on social media. To do
so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts
in the field of social media and science communication. Please reach out
to Julius for workshops and talks via Linkedin or via mail: [email protected].

How to build your reach and brand on social media. These are probably the two questions that I get asked the most. Hence, find in this episode eleven tried and true approaches. I hope they provide you value.

Please check out the new webpage of the Science Communication Accelerator under www.scicomx.com. Yes scixomX is developing into a media agency that serves academia, yay.

Here comes the link to the blog post on how to build a content creation machine, that is also mentioned in the episode.

Overview over the eleven approaches introduced and discussed in this episode:

1. Be clear about your target group (05:40)
2. Post on social media networks where your target group is active (07:00)
3. Create content that provides value to your target group (09:50)
4. Be self-aware: Written, Audio, Video, Graphics (11:10)
5. Speed is way more important than perfection (12:35)
6. Optimize content for each platform (14:27)
7. Be consistent and reliable (16:39)
8. Engage with followers (18:45)
9. Include CTAs – Call to actions (20:40)
10. Empower your employees to build reach by themselves (22:04)
11. Pay to promote your posts (23:03)

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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]). You find me also on Twitter, on LinkedIn, and on Instagram.

Twitter. A live stream of news and one of the largest social media networks. It is also one of the most appreciated networks amongst scientists. In this episode science communication consultant Elodie Chabrol and me will give you and overview on how Twitter works and how you can communicate your science on it. See below all the tips and tools that we mention during the episode. I am also a student of science communication, and unfortunately I did not calibrate my microphone very well for this session. Hence, it does overdrive sometimes in the beginning of the episode. The good thing is, the quality get better in the second half. Enjoy the show :-). Shownotes and links: Hindawi Guide of science communication: https://tinyurl.com/scicommguidepdf Elodie on Twitter: https://twitter.com/EloScicomm Elodie on LInkedIN: https://www.linkedin.com/in/elodiechabrol/ Elodie's webpage: https://www.elodiechabrol.com/ Elodie's Scicom and engagement list: https://twitter.com/i/lists/1172160817216872448 Canva: https://www.canva.com/ Meme generator: https://imgflip.com/memegenerator The De-Jargonizer: http://scienceandpublic.com/ https://twitter.com/i/lists/1172160817216872448 http://scienceandpublic.com/ Hashtags: AcademicChatter / AcademiTwitter --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]). You find me on Twitter (@juliuswesche), on Instagram (@juliuswesche), and on Linkedin (https://www.linkedin.com/in/juliuswesche/)

Science communication and social media is not an end in itself - they both are means to creating impact for scientific results, so that we are informed on how to create better societies. Julie Bayley - today's guest on the scicomX podcast - says powerful sentences like "impact of science is change outside of the academic bubble". And because of these powerful sentences and her enthusiasm for her work on impact of science, she joins us today in the second episode of the scicomX podcast. Julie is the Director of Research Impact Development at the University of Lincoln in the UK. While she is a trained health psychologist, she more and more slid into the world of scientific impact and is today also the director of the Lincoln Impact Literacy Institute (Lili). You will learn how this happened while listening to the episode. Furthermore, you will learn what scientific impact is, how it can be measured, and more importantly how researchers can increase the impact of the research that they do. You find Julie on Twitter (@JulieEBayley), on LinkedIN (https://www.linkedin.com/in/julie-bayley-impact/), and she also runs a blog (https://juliebayley.blog/). --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]).

Social media is the place where the attention is. Hence, social media is one of the grand opportunities for science communication. Everyone in the developed world has a smartphone, and we all have these devices with us 24/7. To not harness social media for science communication is a loss. Hence, in this episode I sketch out how you can craft your first digital science communication strategy and what to think about if you want to step up you social media game as a single researcher or as an organization. Please find me on Twitter, LinkedIN and on Instagram or just send me an email to [email protected]. Looking forward to hearing from you :-).