
The Psychology Behind Creating Real Connections: What No One Will Tell You with Rai Hyde Cornell
Explicit content warning
09/26/23 • 57 min
Welcome to a riveting conversation with Rai Hyde Cornell, business mentor, coach, and CEO of Cornell Content Marketing. Rai's journey from the mental health sector to a successful entrepreneur provides a rich backdrop to our discussion on the intersection of psychology, sociology, and business. We peel back the layers of this complex relationship and how it's crucial in building irrevocable customer trust.
Why Tune In:
- Rai's Journey: Discover how Rai transitioned from the mental health sector to entrepreneurship, and how this unique path shapes her approach to business.
- Building Trust: Learn the importance of psychology and sociology in establishing unbreakable customer trust.
- Brand Identity: Understand how to establish a consistent brand identity and create an honest experience for clients.
- Engaging Clients: Dive into the art of meaningful dialogues with potential clients beyond typical sales talk.
- Maslow's Hierarchy: Explore how understanding Maslow's Hierarchy of Needs can help in crafting captivating content and irresistible offers.
- Problem Solving: Discover the importance of being a problem solver and solution provider for clients.
- Overcoming Scarcity Mindset: Learn about the pitfalls of a scarcity mindset and how understanding clients' needs can develop long-lasting relationships.
- Sales Reframing: Explore how to reframe sales and set clear expectations, creating a win-win situation for both parties.
See you on the Scenic Route!
Connect with Rai
Website: https://www.cornellcontentmarketing.com/
LinkedIn: https://www.linkedin.com/in/raicornell/
Instagram: https://www.instagram.com/cornellcontentmarketing/
Learn from Rai
Download her free The Complete Guide to Building a Successful Freelance Business
The book she's reading
The Code of the Extraordinary Mind by Vishen Lakhiani
_____________________________________________________________________
READY FOR YOUR SCENIC ROUTE?
Visit jenniferwalter.me — your cozy corner of the internet where recovering perfectionists come to breathe, dream, and embrace a softer way of living – while creating real change in their communities.
Keep the conversation going:
DAILY DOSE OF CHILL
Tap into your inner wisdom and let it guide you.
Need a gentle nudge in the right direction? The Scenic Route Affirmation Card Deck Deck is your online permission slip to trust your inner compass. Grab yours and let's see what wisdom awaits you today:
👉 Pull Your Daily Affirmation Card
LOVE THE SHOW?
If today's episode hit different, leave a rating and review. Your words help other wandering souls find their way to the Scenic Route.
Welcome to a riveting conversation with Rai Hyde Cornell, business mentor, coach, and CEO of Cornell Content Marketing. Rai's journey from the mental health sector to a successful entrepreneur provides a rich backdrop to our discussion on the intersection of psychology, sociology, and business. We peel back the layers of this complex relationship and how it's crucial in building irrevocable customer trust.
Why Tune In:
- Rai's Journey: Discover how Rai transitioned from the mental health sector to entrepreneurship, and how this unique path shapes her approach to business.
- Building Trust: Learn the importance of psychology and sociology in establishing unbreakable customer trust.
- Brand Identity: Understand how to establish a consistent brand identity and create an honest experience for clients.
- Engaging Clients: Dive into the art of meaningful dialogues with potential clients beyond typical sales talk.
- Maslow's Hierarchy: Explore how understanding Maslow's Hierarchy of Needs can help in crafting captivating content and irresistible offers.
- Problem Solving: Discover the importance of being a problem solver and solution provider for clients.
- Overcoming Scarcity Mindset: Learn about the pitfalls of a scarcity mindset and how understanding clients' needs can develop long-lasting relationships.
- Sales Reframing: Explore how to reframe sales and set clear expectations, creating a win-win situation for both parties.
See you on the Scenic Route!
Connect with Rai
Website: https://www.cornellcontentmarketing.com/
LinkedIn: https://www.linkedin.com/in/raicornell/
Instagram: https://www.instagram.com/cornellcontentmarketing/
Learn from Rai
Download her free The Complete Guide to Building a Successful Freelance Business
The book she's reading
The Code of the Extraordinary Mind by Vishen Lakhiani
_____________________________________________________________________
READY FOR YOUR SCENIC ROUTE?
Visit jenniferwalter.me — your cozy corner of the internet where recovering perfectionists come to breathe, dream, and embrace a softer way of living – while creating real change in their communities.
Keep the conversation going:
DAILY DOSE OF CHILL
Tap into your inner wisdom and let it guide you.
Need a gentle nudge in the right direction? The Scenic Route Affirmation Card Deck Deck is your online permission slip to trust your inner compass. Grab yours and let's see what wisdom awaits you today:
👉 Pull Your Daily Affirmation Card
LOVE THE SHOW?
If today's episode hit different, leave a rating and review. Your words help other wandering souls find their way to the Scenic Route.
Previous Episode

Tune into You: Embrace Intuition for Authentic Living with Kaileen Elise
Have you ever wondered about the power of that inner voice in your head and how it can improve your life?
Today, we're delving into the fascinating realm of intuition with Kaileen Elise, an intuition coach, and discovering why it's a complete game-changer.
Kaileen shares her journey into intuition coaching and reveals why trusting your gut can profoundly shift your life. Imagine reconnecting with that inner voice you often overlook. Kaileen's mission is to help entrepreneurs like you harness their powerful intuition.
In This Episode, You’ll Discover:
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- Coaching Methodology: Dive into Kaileen's thoughtfully designed coaching approach to reconnect you with your intuitive core.
- Emotional Release: Experience the cathartic release of emotions and how it fosters self-acceptance.
- Self-Mothering Concept: Learn about the nurturing practice of self-mothering and its importance in cultivating a compassionate relationship with yourself.
This episode isn't just about Kaileen's journey — it's about yours too. Please tune in and let us be your guides on this enlightening journey toward self-discovery and fulfilment.
Connect with Kaileen Elise over on:
Website: https://www.kaileenelise.com/
Instagram: https://www.instagram.com/kaileenelise/
Listen to her podcast Celebrate Cultivate: https://podcasts.apple.com/us/podcast/celebrate-cultivate/id1508781321
_____________________________________________________________________
READY FOR YOUR SCENIC ROUTE?
Visit jenniferwalter.me — your cozy corner of the internet where recovering perfectionists come to breathe, dream, and embrace a softer way of living – while creating real change in their communities.
Keep the conversation going:
DAILY DOSE OF CHILL
Tap into your inner wisdom and let it guide you.
Need a gentle nudge in the right direction? The Scenic Route Affirmation Card Deck Deck is your online permission slip to trust your inner compass. Grab yours and let's see what wisdom awaits you today:
👉 Pull Your Daily Affirmation Card
LOVE THE SHOW?
If today's episode hit different, leave a rating and review. Your words help other wandering souls find their way to the Scenic Route.
Next Episode

Redefining Wealth: Pamela George on Value-based Budgeting and Healing Money Trauma
Join us for an impactful episode as we dive deep into personal financial stories with our incredible guest, Pamela George. Pamela’s journey is a beacon of hope and resilience, from poverty in Trinidad and Tobago to financial empowerment.
Why Tune In:
- Resilience and Determination: Hear Pamela’s journey from poverty and becoming the primary caregiver for her sister at 19, demonstrating her tenacity and resolve.
- Seven Pillars of Money Management: Learn about Pamela’s innovative framework for financial transformation. These pillars guide women in managing their finances effectively and empower them to take control of their economic futures.
- Value-Based Budgeting: Gain insights on budgeting practices that prioritize personal values, address money trauma, and help break free from the cycle of consumerism. Pamela explains how understanding our spending habits can lead to more meaningful and intentional financial decisions.
- Generational Healing: Understand and forgive generational money patterns. Pamela discusses recognizing and healing from inherited money traumas, offering hope and strategies for breaking negative cycles.
- Practical Advice and Empowering Stories: Pamela shares her profound insights on utilizing her experiences and knowledge to assist clients in healing from their own money traumas. Her stories are about survival and transforming money into a tool for empowerment and change.
Tune in to gain a fresh perspective on money, trauma, and healing thanks to Pamela George’s inspiring story and expertise. Discover how to redefine wealth and achieve financial empowerment, aligning your financial life with your true desires.
Connect with Pamela George
Learn with Pamela
Join her on a free Money Date – Gift yourself the space to do the money stuff that you've been avoiding doing.
Pamela is currently reading
Yoga Bitch: One Woman's Quest to Conquer Skepticism, Cynicism, and Cigarettes on the Path to Enlightenment by Suzanne Morrison
_____________________________________________________________________
READY FOR YOUR SCENIC ROUTE?
Visit jenniferwalter.me — your cozy corner of the internet where recovering perfectionists come to breathe, dream, and embrace a softer way of living – while creating real change in their communities.
Keep the conversation going:
DAILY DOSE OF CHILL
Tap into your inner wisdom and let it guide you.
Need a gentle nudge in the right direction? The Scenic Route Affirmation Card Deck Deck is your online permission slip to trust your inner compass. Grab yours and let's see what wisdom awaits you today:
👉 Pull Your Daily Affirmation Card
LOVE THE SHOW?
If today's episode hit different, leave a rating and review. Your words help other wandering souls find their way to the Scenic Route.
Scenic Route, Social Change and Mental Health Conversations for Perfectionists - The Psychology Behind Creating Real Connections: What No One Will Tell You with Rai Hyde Cornell
Transcript
Hi and welcome to the Scenic Root podcast . This is the show for building a successful and sustainable business on your terms . My name is Jen and I'm a rebranding sociologist with a soft spot for RootBarp . Hi .
Jennifer WalterEach week , I'll strive to expand your branding , business expertise and mindset capacity . I'm so excited you're he
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