Using mindset innovation to become a multi-talented T-shaped marketer with on-demand Chief Marketing Officer Mehul Garg #4

This year’s demand for creative solutions to new problems has facilitated the meteoric rise of the T-shaped marketer - someone with a breadth of knowledge that allows them to apply their expertise to a range of opportunities.

In this next episode of the Scale of One to Tech podcast, Marketing Executive Mehul Garg details his “3 lives” in marketing - from a corporate career, to scale-up startups, and now being an ‘On-demand CMO’. We learn how marketers need to be ‘channel agnostic’ to become T-shaped, the lessons that can be learned from being in the wrong place at the wrong time, and hear Mehul’s take on the growth of responsible consumerism.

This episode covers

• Becoming a T-shaped marketer
• Applying yourself to different aspects of performance marketing
• Encouraging T-shaped transformation as a senior marketing leader
• Accelerated learning as a necessity at smaller companies
• The roles of responsible consumerism and CSR

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