Scale of One to Tech

Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder...

The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users.

In this month’s Scale of One to Tech, we learn the resilience and collaboration that makes an admirable Co-Founder, the product-focused approach we’re yet to see from many CMOs, and how to create content that stands head and shoulders above the rest of an increasingly competitive FinTech market.

This episode covers

• Key qualities of a CMO, and what to look for in a great Co-Founder
• Chip’s remarkable crowdfunding campaigns, raising over £30m
• Standing out in an increasingly competitive FinTech market through innovative content
• The difficulties that shaped Alex & Chip, and proved their commitment to customer experience

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself.

Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from wildly different sectors and channelled them into her role at this rapidly growing startup.

On this month’s episode of Scale of One to Tech, we learn how Mai has developed her conversational interview style, the emphasis she puts on collaborative, T-shaped marketeers, and the inspiring self-confidence that will see more women finding success in CMO roles.

This episode covers:

• Superscript’s unique take on flexibly de-bundling insurance
• The transferrable skills permeating Mai’s extensive and diverse history in marketing
• The barriers that Mai has broken as a successful, Asian, female CMO
• How creating T-shaped marketing team encourages better collaboration
• Tips for finding success with a more conversational interview style

This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]

The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space.

Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, formerly at Habito).

We hear from these remarkable marketing leaders as they take us through their brands’ marketing strategies despite consumers’ lower disposable incomes, whether BCorp helps with consumer marketing, and fundraising millions amid the economic downturn.

This episode covers

• The biggest changes to marketing strategies in 2022, and how it’ll inform the year ahead
• New approaches since iOS 14’s effect on data collection
• How becoming a CMO demands new skillsets of marketing professionals
• Focusing on hiring for personality and attitude over raw talent
• 2023’s greatest challenges and ambitions

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech.
Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting advancements in the space.

Nick Lisher & Chris Rushe join us on this month’s Scale of One to Tech to break down the unique challenges in the sector, and how their committed marketing teams make waves in the most important industry in the world.

This episode covers

• The compelling appeal of the Health Tech sector
• Strategies to convey unique propositions to cut through the noise
• Key hurdles appearing within Health Tech in the near-future
• Hiring eager, intrinsically driven marketeers to solve health challenges

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Covid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer?

We’re joined this month on the podcast by VP, Marketing at Multiverse Rachael Beckett, and returning guest James Hamlin, once CMO at Tutorful and now Fractional CMO & Consultant.

Rachael and James dive deep on the foray into new channels, the pain points they’re solving, how to cut through the noise, and staying ahead of a widespread wavering in consumer confidence.

This episode covers

• How Multiverse have tackled the highly degree-led US market
• Transferrable experiences from different sectors, and how they inform current marketing approaches
• Embracing new channels to dial into increasingly tech-savvy consumers
• How to boost lifetime value in the face of declining consumer confidence

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.