#156 S2 Episode 25 - From Running Events To Loving A Hunter Role at Challenger with Jen Allen
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09/22/21 • 25 min
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HIGHLIGHTS
00:52 Jen discusses her life going on towards sales and her current status in life
04:10 The lessons learned and debunking the usual stereotypes of a "salesperson"
10:26 Solving business problems for Jen is something that everyone should get into especially if you're in sales
18:03 An interesting concept about people being overly concerned but is actually the complete opposite
23:09 Final thoughts from Jen and how to connect with her
QUOTES
05:19 "Having a good sales leader can really make a big difference on whether you love the career or don't love the career."
09:38 "I don't know what you think about sales but to me walking in a room that are completely skeptical of you, of why they're there, what you're even there for, who you are, what you represent, makes me want to get up in the morning and do this job. And I love going in changing someone's opinion about the way they look at their business."
"Like someone else did the hard work to sell it. Now you just have to make sure you don't drop the ball. I wanted to be the person that convinced that company that you don't think you need."
16:38 "That grit, that tenacity to be like 'I'm gonna go out and challenge people and get them to think differently,' is something we've always viewed as you either have it or you don't. I think the unfortunate thing is that we as organizations just don't tend to teach our people to behave that way. "
17:40 "If I'm truly there as a seller to help my customer, I have to ask those hard questions because otherwise I'm just letting them sit in unnecessary cost and risk, and that's not being a good partner to our customers."
Learn more about Jen in the link below:
- LinkedIn - https://www.linkedin.com/in/jenniferallen1121/
- Website - https://www.challengerinc.com/events/winning-the-challenger-sale/
- Podcast - https://pod.link/1559020842
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Get your FREE Vidyard account and bonus Video Sales Process Playbook here!
HIGHLIGHTS
00:52 Jen discusses her life going on towards sales and her current status in life
04:10 The lessons learned and debunking the usual stereotypes of a "salesperson"
10:26 Solving business problems for Jen is something that everyone should get into especially if you're in sales
18:03 An interesting concept about people being overly concerned but is actually the complete opposite
23:09 Final thoughts from Jen and how to connect with her
QUOTES
05:19 "Having a good sales leader can really make a big difference on whether you love the career or don't love the career."
09:38 "I don't know what you think about sales but to me walking in a room that are completely skeptical of you, of why they're there, what you're even there for, who you are, what you represent, makes me want to get up in the morning and do this job. And I love going in changing someone's opinion about the way they look at their business."
"Like someone else did the hard work to sell it. Now you just have to make sure you don't drop the ball. I wanted to be the person that convinced that company that you don't think you need."
16:38 "That grit, that tenacity to be like 'I'm gonna go out and challenge people and get them to think differently,' is something we've always viewed as you either have it or you don't. I think the unfortunate thing is that we as organizations just don't tend to teach our people to behave that way. "
17:40 "If I'm truly there as a seller to help my customer, I have to ask those hard questions because otherwise I'm just letting them sit in unnecessary cost and risk, and that's not being a good partner to our customers."
Learn more about Jen in the link below:
- LinkedIn - https://www.linkedin.com/in/jenniferallen1121/
- Website - https://www.challengerinc.com/events/winning-the-challenger-sale/
- Podcast - https://pod.link/1559020842
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Previous Episode
#155 S2 Episode 24 - Have Your Own Sales Experience
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HIGHLIGHTS
01:01 Why the sellers need to have their own sales experience
02:02 Examples of why sellers own sales experience can work
03:09 Final thoughts as why your own sales experience can and will drive you to revenue
QUOTES
00:14 "These days there are so many opinions that get posted on social media, in podcasts, in books, blogs, courses, you name it. There's tons of ways to consume information and content about things that you maybe should or shouldn't do in your sales role."
00:39 "Some of it's good, some of it's maybe not so good, but you need to be the judge to decide what is relevant to you and what is not."
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Next Episode
#157 S2 Episode 26 - How Sellers Can Get Started in Creating Content
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HIGHLIGHTS
00:18 Are you a consumer or a creator? Why does this matter in sales?
01:57 Collin's personal favorite way to start creating content is...
02:41 A big misconception that you need to hear to believe
03:43 Try other things like writing, making videos, and see where it gets you and how it can help exponentially
05:33 Having your own podcast can solve a lot of the problems for you
QUOTES
00:40 "The social media platform of choice for B2B is LinkedIn, now on LinkedIn, find some creators that you get a ton of value from and reach out to them. Ask them if they're open to sharing some ideas or allowing you to pick your brain."
02:05 "Take the things that you learn in your sales conversations, in your discovery calls, the things that you are hearing first hand from your prospects, and the problems that they have. And turn those into content ideas, how would you solve that problem, what is the impact of those problems. Things that you can put out there as content that will also attract your ideal clients."
03:10 "Putting out content that's relevant that answers questions, that talks about solving problems, that provides problem to your ideal audience which should be the people you want to do business with."
04:31 "Be yourself on the platform, share your original ideas, the posts don't even need to be long, alright? The best thing is just to get started, you can see which content does well. Don't get discouraged, okay? It's very easy to get discouraged."
05:03 "There's a million reasons why a post can underperform and it doesn't mean because it's bad in content. And not everything you put out is gonna be fantastic, but creating a consistent habit and getting started, finding a rhythm that works for you, matching your message and your content that's gonna attract your ideal clients is the winning recipe for content."
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
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