#139 S2 Episode 8 - 25+ Years of Transforming Her Business to Meet Client Needs
Explicit content warning
08/30/21 • 26 min
HIGHLIGHTS
03:30 Sharing knowledge that helps other people
04:47 Kendra's 25 year transformation in sales and marketing
09:30 Pay attention to the problems of your clients and succeed in sales
13:56 Perfection is irrelevant, the best strategies are the ones you improve on now
17:55 Listen and think to come up with innovative ideas to solve problems
22:59 Connect with Kendra
QUOTES
06:05 "Unless you had the territory that your company felt was the top territory, you had no marketing support. And unless you were responsible for large accounts, I wasn't because my passion is new business, it was on you."
11:20 "You didn't follow up on any of your leads. You have to call your leads. Look, they're literally calling and asking you to call them and you're not calling them. So of course you didn't close anything because it starts with having a conversation."
12:18 "It is being able to pay attention to what's going in your market, whether it's a territory or it's an account set or it is your business and it's your target market. You've got to be able to pay attention to where their problems are."
16:25 "In sales, you have to go practice it. And I would bet you in anything, definitely with sales, when we teach prospecting, I want people to go write their value proposition and then I want them to go use it and come back."
22:08 "Marketing, we're not getting people. Let's look at what you're targeting. It could be the market, it could be the messaging. Let's share with you what we're hearing in the market that people care about why they're using our solutions."
Learn more about Kendra in the link below:
- LinkedIn - https://www.linkedin.com/in/kendralee/
- Website - https://www.klagroup.com/
- Telephone - 303-741-6636
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
HIGHLIGHTS
03:30 Sharing knowledge that helps other people
04:47 Kendra's 25 year transformation in sales and marketing
09:30 Pay attention to the problems of your clients and succeed in sales
13:56 Perfection is irrelevant, the best strategies are the ones you improve on now
17:55 Listen and think to come up with innovative ideas to solve problems
22:59 Connect with Kendra
QUOTES
06:05 "Unless you had the territory that your company felt was the top territory, you had no marketing support. And unless you were responsible for large accounts, I wasn't because my passion is new business, it was on you."
11:20 "You didn't follow up on any of your leads. You have to call your leads. Look, they're literally calling and asking you to call them and you're not calling them. So of course you didn't close anything because it starts with having a conversation."
12:18 "It is being able to pay attention to what's going in your market, whether it's a territory or it's an account set or it is your business and it's your target market. You've got to be able to pay attention to where their problems are."
16:25 "In sales, you have to go practice it. And I would bet you in anything, definitely with sales, when we teach prospecting, I want people to go write their value proposition and then I want them to go use it and come back."
22:08 "Marketing, we're not getting people. Let's look at what you're targeting. It could be the market, it could be the messaging. Let's share with you what we're hearing in the market that people care about why they're using our solutions."
Learn more about Kendra in the link below:
- LinkedIn - https://www.linkedin.com/in/kendralee/
- Website - https://www.klagroup.com/
- Telephone - 303-741-6636
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Previous Episode
#138 S2 Episode 7 - Growing up Poor to Successful Founder with Two Exits with Marko Hozjan
HIGHLIGHTS
02:27 Realizing the importance of money and entering business very early
06:27 A business may be successful and yet not scalable
09:39 Knowing when to let go and make an exit
14:30 Having a side business is the standard today
19:31 Founding TAIA, a software technology translation company
23:38 Finding the sweet spot of B2B demand and offering a solution
24:54 Connect with Marko
QUOTES
05:06 "Being poor actually means to suffer and out of suffering, in my belief, motivation thrives. So actually at those times, I believe I've gained something that I still have today, so a lot of motivation and especially motivation to grow."
15:58 "When you have a culture with values that embrace this, of course autonomy and just trust at the end and that people feel good and grow with you, then the risk of them leaving even if they have a good side business is low."
17:05 "There is a scientifically-proven fact that if your employee learns something new regardless of which field he learned it at, not something that he works on, the employee is going to get better at what they do at their job."
24:14 "It's a business service in the background. Translation is something that is not so interesting, so this is where we at the time, we saw that we found a sweet spot."
25:27 "If it's a game, if it's a product, if it's ecommerce site, if it's localized to a native speaker, there's a much higher probability of a sales being closed. Which means that all ecommerce or any international businesses are getting more and more aware."
Learn more about Marko in the link below:
- LinkedIn - https://www.linkedin.com/in/marko-hozjan/
- Website - https://taia.io/
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Next Episode
#140 S2 Episode 9 - Never Stop Learning In Sales
HIGHLIGHTS
00:32 Never stop learning in sales
01:18 Awesome podcasts to get more knowledge in sales
01:58 Start your own podcast to continuously learn
QUOTES
00:36 "I know it's so easy to think that you figured it all out and you know, it all, I've come across so many tenured sales reps in my career in sales, where they just aren't open to learning new things."
00:59 "Always be opening to open, to learning. And there's tons of places around you. If you look for it where you can actually get a lot of things for free, uh, for example, a podcast just like this one, and there's many of."
02:02 "One of the best things that you can do to learn is actually start your own podcast. I've personally interviewed over 250 people, and I personally got to ask them any question that I want."
Learn more about Collin in the link below:
- LinkedIn (Collin) - https://www.linkedin.com/in/collin-saleshustle/
If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
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