Protecting Your Brand in the Age of Amazon with James Thomson, Partner at Buy Box Experts

James Thomson is a Partner at Buy Box Experts, a managed services agency supporting brand executive teams selling on Amazon and other online marketplaces. Prior to that, he served as the Business Head of Amazon Services, the division that is responsible for recruiting tens of thousands of sellers annually to the Amazon Marketplace. He also served as the first Fulfillment by Amazon Account Manager.

James also co-founded the Prosper Show in 2015, which is a continuing education conference for large Amazon sellers. He is also the author of two books, The Amazon Marketplace Dilemma, which was designed for brand executives seeking to optimize their distribution strategy on the Amazon Marketplace, and Controlling Your Brand in the Age of Amazon, which he co-authored with Whitney Gibson and is designed for brands executives struggling to handle critical channel management issues.

James has a Bachelor's degree from the University of Alberta, an MBA from Vanderbilt University, and a PhD in Marketing from North Western University Kellogg School.

In this episode...

The rapid growth of online shopping has led to more businesses joining online marketplaces like Amazon. This growth has seen an exponential increase as the COVID-19 pandemic swept through the world, prompting brick and mortar stores to close and pivot into the world of ecommerce.

However, any brand looking to join the Amazon marketplace has to factor in quite a number of things to ensure their success online. A well-thought out strategy on how to manage product listings, manage inventory, promote the products, drive sales, and most importantly, protect their brand against unauthorized resellers are things that every business needs to take into account if they want to establish a good following among online consumers.

In this week's episode of Sales Tax and More, Michael Fleming and Ellie Moffat step away from sales tax to interview James Thomson of Buy Box Experts to talk about how brands are pivoting into the ecommerce space and how they can protect their branding once they're in it. James shares his top tips for branding and brand strategies, how to find an Amazon consultant to work with, and how to manage and promote product listings. Stay tuned.