The Gatekeepers - how do you get through on the phone?

Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about the gatekeepers, how do we get through the gatekeeper to the buyers. A lot of Sarah's clients and people in her network are using different platforms to get through the gatekeepers. Sarah wanted to share her own experience on this.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.

♦️CONNECT WITH SARAH https://linktr.ee/SarahDowns

♦️KEY TAKEAWAYS:
Who is the gatekeeper?
Speak to the gatekeepers.
Stay casual, but keep integrity.
Know the name of who you need to talk to.

♦️ EPISODE QUOTES
"The gatekeeper is trained and will ask some very direct questions."
"This is their qualification criteria on you."
"After getting it wrong time and time again, but also speaking to the gamekeepers asking what they are looking for, I changed tactic."
"What I would typically do is stay casual as if I was phoning a friend."
♦️ABOUT THE HOST:

I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.

As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.

So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!

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