
Interviewed by the AMAZING Marcus Cauchi - What Lessons from the Emergency Room Apply in Sales?
08/25/21 • 53 min
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs shares an interview she had with Marcus Cauchi on his podcast The Inquisitor. In this episode, they talk about what lessons Sarah has learned as a trauma nurse that can be applied in sales.
A refreshingly fresh perspective offering some valuable insights sales leaders and salespeople can implement quickly and simply.
Sarah openly documents the good, the bad and the ugly of her entrepreneurial journey and is visible across a number of platforms.
♦️CONNECT WITH MARCUS ON LINKEDIN (https://www.linkedin.com/in/fractionalcrotechscaleups)
♦️LISTEN TO THE INQUISITOR PODCAST: ( https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81)
♦️CONNECT WITH SARAH ON INSTAGRAM (https://www.instagram.com/_sarahdowns_/)
♦️CONNECT WITH SARAH ON LINKEDIN (https://www.linkedin.com/in/sarahdowns-doqaru)
♦️KEY TAKEAWAYS:
Lessons from the emergency room that apply in sales.
Client pains and diagnostic tasks.
Competencies needed for leaders in sales.
♦️ EPISODE QUOTES
"You learn nothing when your lips are moving"
"If they are not committed they will give up."
"They need to understand what motivated their people."
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️CONNECT WITH SARAH HERE https://linktr.ee/SarahDowns
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a difference to the number of business and sales professionals we reach each month.....
1. Subscribe & Review the Podcast
2. Tell a friend
3. Share this podcast on your social channels
A massive thank you in advance!
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs shares an interview she had with Marcus Cauchi on his podcast The Inquisitor. In this episode, they talk about what lessons Sarah has learned as a trauma nurse that can be applied in sales.
A refreshingly fresh perspective offering some valuable insights sales leaders and salespeople can implement quickly and simply.
Sarah openly documents the good, the bad and the ugly of her entrepreneurial journey and is visible across a number of platforms.
♦️CONNECT WITH MARCUS ON LINKEDIN (https://www.linkedin.com/in/fractionalcrotechscaleups)
♦️LISTEN TO THE INQUISITOR PODCAST: ( https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81)
♦️CONNECT WITH SARAH ON INSTAGRAM (https://www.instagram.com/_sarahdowns_/)
♦️CONNECT WITH SARAH ON LINKEDIN (https://www.linkedin.com/in/sarahdowns-doqaru)
♦️KEY TAKEAWAYS:
Lessons from the emergency room that apply in sales.
Client pains and diagnostic tasks.
Competencies needed for leaders in sales.
♦️ EPISODE QUOTES
"You learn nothing when your lips are moving"
"If they are not committed they will give up."
"They need to understand what motivated their people."
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️CONNECT WITH SARAH HERE https://linktr.ee/SarahDowns
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a difference to the number of business and sales professionals we reach each month.....
1. Subscribe & Review the Podcast
2. Tell a friend
3. Share this podcast on your social channels
A massive thank you in advance!
Previous Episode

What the Hell is Social Selling?!?
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about social selling. This is something she has been doing a lot in the last couple of years with her own team and clients.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.
♦️CONNECT WITH SARAH ON INSTAGRAM (https://www.instagram.com/_sarahdowns_/)
♦️CONNECT WITH SARAH ON LINKEDIN (https://www.linkedin.com/in/sarahdowns-doqaru)
♦️KEY TAKEAWAYS:
Social selling is when people are using social media platforms to interact directly with prospects and networks. They are there to provide value and thought-provoking content.
It is not just about that upfront sales cycle.
Social selling strategies can help us every step of the way.
- What is social selling?
- What it absolutely isn’t on LinkedIn
- Having the buyers journey in mind
- Building a real human connection
♦️ EPISODE QUOTES
"is social selling just a buzzword?"
"Social selling is not just all about selling."
“A LinkedIn sales navigator licence is not a magic pill.”
“You wouldn’t throw your business card in their face and walk away would you?”
“Social selling is for everyone, not just sales people”
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month.....
- Subscribe & Review the Podcast
- Tell a friend (it’s free)
- Share this podcast on your social channels
Thank you in advance!
Next Episode

I Will Be Back with a Bang!
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs has an announcement, after 60 episodes Sarah has decided to take a break. It is not because she does not want to add value or content. But as with anything in life, especially in business, it is good to pause, reflect, reevaluate to strive to be better and add value.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.
♦️CONNECT WITH SARAH ON INSTAGRAM (https://www.instagram.com/_sarahdowns_/)
♦️CONNECT WITH SARAH ON LINKEDIN (https://www.linkedin.com/in/sarahdowns-doqaru)
♦️KEY TAKEAWAYS:
After 60 episodes Sarah has decided to take a break.
It is not because she does not want to add value or content.
Let her know what you want to hear about in future podcasts.
Thank you to everyone who has supported the podcast.
I Will Be Back with a Bang!
♦️ EPISODE QUOTES
"But as with anything in life, especially in business, it is good to pause, reflect, reevaluate to strive to be better and add value."
"We are going to look at what we have done so far, the feedback and requests we have had in and start to create a content plan based on what the listeners want.."
"I wanted to take this opportunity [...] to let you know and say a massive thank you to each and every one of you that has been supporting the podcast."
"This is your opportunity to go back and listen to episodes you have missed."
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month.....
- Subscribe & Review the Podcast
- Tell a friend (it’s free)
- Share this podcast on your social channels
Thank you in advance!
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