SaaSy Talk S02.15: Building a Global Brand: Lessons from Marcus at Auror

About The Guest(s): Born to a Swiss father, and a Maori mother of Te Arawa descent, I’m a little different, and I love it. At the time of writing this, I’ll be splitting my time between being a Dad to two lil lads under 3, sport and mountain bike addict, wannabe chef, and helping Auror empower more retailers around the world to stop crime, for good.

Episode Summary: In this episode, Marcus delves into his experiences at Auror, a crime intelligence platform, and shares valuable insights on building a global brand. From his upbringing in the culinary world to his transition into marketing, Marcus provides a captivating narrative of his journey. He discusses challenges faced while scaling the team, the impact and opportunities that COVID-19 presented, and strategies for competing with bigger brands in the US market. The conversation also touches on the importance of metrics, data-driven decision-making, and the nuances of entering and scaling in new markets.

Key Takeaways:

• Marcus emphasises the importance of being bold and confident when entering new markets, particularly the US
• He stresses the significance of testing hypotheses in real-time, adapting strategies on the fly, and staying agile
• Listening to customers, understanding different markets, and being hyper-focused are key strategies for success
• The value of authenticity and human connection sets the foundation for sustainable growth in business
• Building a cohesive team, aligned goals, clear communication, and centre of excellence are imperative for maintaining synergy in sales and marketing efforts

Notable Quotes:

• Be bold, listen, and test hypotheses early to accelerate growth in new markets
• Executing well and aligning global and regional goals are crucial for sustained success
• Staying authentic and connected to customers sets the tone for building a strong brand in competitive markets

Chapters 0:00 Building a Global Brand: Lessons from Marcus at Auror

2:37 Auror's Crime Intelligence Platform Reduces Retail Theft Significantly

3:30 Challenges and Strategies in Scaling a Growing Company

6:54 Strategies for Global Expansion and Market Penetration

10:59 Strategies for Market Entry and Scaling Up

16:59 Strategies for Entering and Succeeding in the US Market

24:44 Leadership Evolution and Maintaining Team Cohesion at Auror

29:12 Quickfire Round: Marcus's Favourites from Sports to Peanut Butter