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SaaS Scaling Secrets - Navigating Decisions with Clarity with Gil Allouche, CEO of Metadata

Navigating Decisions with Clarity with Gil Allouche, CEO of Metadata

SaaS Scaling Secrets

11/21/23 • 40 min

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Gil Allouche, CEO of Metadata, joins Dan on the podcast. From the significance of mentors and advisors to the limitations of human decision-making in marketing and the misconceptions about entrepreneurship, this conversation is packed with valuable insights. Gil shares his expertise in B2B marketing, emphasizing the importance of data-driven strategies and the role of machine learning in campaign optimization. The discussion also offers practical advice on navigating negotiations with potential investors, shedding light on the due diligence process and the value of intuition in decision-making.
Guest Bio
Gil Allouche is the CEO of Metadata. A software engineer turned data-driven growth marketer, Gil founded Metadata to simplify demand generation for B2B enterprises. Metadata serves an impressive clientele, including giants like Cisco, Salesforce, and Zoom, and has been named to the Inc5000 four times.
Guest Links
Metadata.io
DEMAND Virtual Conference

11/21/23 • 40 min

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SaaS Scaling Secrets - Navigating Decisions with Clarity with Gil Allouche, CEO of Metadata

Transcript

Dan Balcauski

Hello and welcome to SaaS Scaling Secrets, the podcast that dives into the trenches with the leaders of the best scale up B2B SaaS companies. I'm your host, Dan Balcauski, founder of Product Tranquility. Today, I'm thrilled to speak with Gil Allouche, the CEO of Metadata, a software engineer turned data driven growth marketer. Gil founded Metadata Simplified Demand Generation for B2B enterprises. Metadata serves an impressive clientele, inclu

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