SaaS Scaling Secrets

In this episode, our host, Dan Balcauski, sits down with Ariel Assaraf, CEO of Coralogix, to uncover the incredible journey behind scaling a SaaS company. Ariel shares his experience transitioning from highly classified systems in homeland security to founding his venture, Coralogix. With competition from established players in the SaaS space, Ariel dives into the importance of pricing and the business model in shaping customer perceptions. Get ready to learn about the secrets of effective pricing pages, the value of mentors and investors, and the constant pursuit of overcoming challenges in the world of SaaS scaling. So, grab your headphones and get ready to uncover the strategies and insights behind Ariel's incredible journey with Coralogix in this episode of SaaS Scaling Secrets!
Guest bio:
Ariel is the CEO of Coralogix, which is revolutionizing how companies analyze their operational, application, infrastructure, and security data. Ariel co-founded Coralogix nine years ago, serving initially as Chief Product Officer and taking the helm as CEO in 2019. From his early career in Israeli Military Intelligence to his leadership roles at Verint Systems and now Coralogix, Ariel has amassed an enviable blend of technical prowess and strategic acumen. Known for his tenacity and innovative spirit, Ariel brings a unique perspective to our conversation.
Guest links:
Coralogix.com
Ariel on LinkedIn
Coralogix on LinkedIn
[email protected]

Dan Balcauski is joined by Erik Huddleston, the CEO of Aprimo, a high flyer in the MarTech space. They explore the crucial role of organizational capacity for change in driving growth for SaaS companies. They discuss the significance of understanding the buyer journey, implementing OKRs effectively, and the importance of small incremental changes in driving organizational success.
Guest Bio
Erik Huddleston is the Chief Executive Officer of Aprimo. He has 25 years of experience in Marketing Technology, AI, and B2B SaaS with deep go-to-market and product expertise. Erik has helped scale technology companies across a wide range of settings: early-stage, late-stage, PE-backed, and public companies. Prior to Aprimo, Erik was President of Cision through its successful sale to Platinum Equity. Before Cision, he served as CEO of TrendKite, which sold to Cision in 2018 for $225M after four years of >100% CAGR.
Guest Links
Connect with Erik on LinkedIn and Twitter
Aprimo.com

Dan Balcauski, sits down with the dynamic and innovative CEO of Panorays, Matan Or-El. They explore the unexpected challenges and triumphs of scaling a SaaS company, navigating the cybersecurity market's skepticism, and adapting to the digital landscape during a pandemic. Matan shares his journey from the Israeli Air Force software unit to co-founding Panorays, emphasizing the importance of maintaining balance and mental well-being in the entrepreneurial journey. From basketball to building enterprise-focused security solutions, get ready to uncover the strategies and insights of a seasoned entrepreneur in the SaaS world.
Guest Bio
Matan Or-el, the Co-Founder & CEO of Panorays, is a seasoned entrepreneur. Matan established his first startup at just 18 years old. With a rich background in building enterprise-focused security solutions, he brings a unique blend of technical expertise and business acumen to the table. Under his leadership, Panorays has become a pivotal player in enhancing the cyber-resilience of industries worldwide.
Guest Links
panorays.com
Panorays on LinkedIn and Twitter
Matan on LinkedIn and Twitter

Dan Balcauski sits down with the Co-founder and CEO of Spendflo, Sid Sridharan. They dive into the complexities and challenges of managing SaaS spending in today's business landscape. From the impact of budget constraints on software spending to the crucial role of effective communication within teams, they unpack valuable advice for SaaS CEOs and industry professionals. Sid shares his personal journey, his experiences in scaling a company, and the lessons learned along the way, providing actionable insights for anyone interested in the world of SaaS. Tune in as they unveil the secrets behind successful leadership, cross-border team management, and the rituals essential for company growth.
Guest Bio
Siddharth Sridharan, Co-Founder and CEO of Spendflo, is celebrated for his innovative approach to controlling SaaS spend. His expertise extends beyond SaaS spend management; he has played pivotal roles at companies like Zap Mobility and Volta Charging, honing his skills in business operations and supply chain strategy. Renowned for creating value through intelligent procurement strategies, Sid is dedicated to empowering modern finance leaders, harnessing the potential of SaaS as a catalyst for growth.
Guest Links
spendflo.com
Sid on LinkedIn

In this episode, Dan Balcauski sits down with Todd Greene, the CEO of PubNub, to delve into the fascinating world of real-time event-driven apps and the entrepreneurial wisdom that comes with it. From Todd's humble beginnings to the rapid growth of PubNub, we explore the pivotal moments, international impact, and scaling complexities that have shaped his entrepreneurial path. Join us as we uncover the secrets behind Todd Greene's tech journey, the evolution of PubNub, and the challenges of pricing, communication, and scaling in the SaaS world.
Guest Bio
Todd Greene, CEO of PubNub, is a serial entrepreneur, having founded multiple companies that have significantly impacted the tech landscape. His journey began with CascadeWorks, an early SaaS company acquired by what is now Upwork, followed by Loyalize, a real-time mobile app that synced with live TV shows, acquired by the owner of American Idol. At PubNub, Todd has been at the forefront of developing a platform that simplifies the development and scaling of real-time, event-driven apps, a tool now essential for thousands of businesses across SaaS, B2C, and IoT sectors worldwide.
Guest Links
PubNub.com
PubNub on X
PubNub on LinkedIn