SaaS Marketing Bites from Powered By Search - Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

11/09/21 • 16 min

SaaS Marketing Bites from Powered By Search

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data.

Here's how to identify the best B2B SaaS marketing channels for your business

Accompanying blogpost: Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data.

Here's how to identify the best B2B SaaS marketing channels for your business

Accompanying blogpost: Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

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If you enjoyed this episode, you can do the following things right away:

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Previous Episode

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

The 10 foundational principles you can use to generate leads – not just traffic – through SEO for your B2B SaaS

Accompanying blogpost: B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

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If you enjoyed this episode, you can do the following things right away:

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Next Episode

Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

In this episode we share the most common mistakes B2B SaaS companies make when trying to build an ABM strategy and how we've helped clients avoid those mistakes

Accompanying blogpost: Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

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If you enjoyed this episode, you can do the following things right away:

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.