Running Industry Alliance Podcast - Episode #9 - featuring David Birch

12/07/23 • 40 min

Welcome to Episode 9 of the Running Industry Alliance Podcast in association with supersonic!
Matt & Becs are in conversation this month with David Birch, CEO & Founder of Endurance Zone and Creator of CEO Unplugged.
“The rewarding way to engage, retain and learn about your customers”
We are keeping the conversation going in this episode looking at areas like:
> Fast growth of a business and how to manage that
> Funding tips and business learnings
> Finding a key focus on rewards and what that means
> Managing a business in challenging business times
> What is the secret source to business success ......
We close the episode discussing how Endurance Zone can help the running industry and events more and the launching of CEO Unplugged!
Value, insight, education and business learnings are all happening on this podcast, don't miss it!

Go to www.endurancezone.com for further details about Endurance Zone,
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
Hosts & Guest:

HOST & ANCHOR: Matt Ward LINKEDIN
HOST: Rebecca Richardson LINKEDIN
GUEST: David Birch LINKEDIN

Useful links:

Running Industry Alliance WEBSITE
Running Industry Alliance ON INSTAGRAM
Running Industry Alliance ON TWITTER
Running Industry Alliance ON YOUTUBE
The RIA Spring Gathering VIDEO
The Running Conference #TRC23 WEBSITE

HOST & ANCHOR: Matt Ward LINKEDIN
HOST: Rebecca Richardson LINKEDIN
GUEST: David Birch LINKEDIN

Useful links:

Running Industry Alliance WEBSITE
Running Industry Alliance ON INSTAGRAM
Running Industry Alliance ON TWITTER
Running Industry Alliance ON YOUTUBE
The RIA Spring Gathering VIDEO
The Running Conference #TRC23 WEBSITE

Previous Episode

Running Industry Alliance Podcast - Episode #8 - featuring Sophie Power

Welcome to Episode 8 of the Running Industry Alliance Podcast in association with supersonic!
“Getting more women on start lines and making racing better for women”

Matt & Tom are in conversation this month with Sophie Power, Founder of SheRACES.
Sophie Power, GB Ultramarathoner famous for running the UTMB 106 mile race whilst breastfeeding her 3 month old as she was denied the opportunity to defer her place, founded SheRACES to get more women on start lines, improve their experience and value the competitive female race equally.
In this powerful and educational episode Sophie chats about how to actively remove the barriers for women, the importance to understand that a woman’s experience is different to a man’s from language used through to imagery and logistics at events, and how the interaction between women and different parties, brands and event organisers can work positively on many levels.
Go to www.sheraces.com for further details about SheRACES and to download the guidelines for races that Sophie talked about, email [email protected] for more information and follow @she.races on Instagram.
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
Hosts & Guest:

HOST & ANCHOR: Matt Ward LINKEDIN
HOST: Tom Kerry LINKEDIN
GUEST: Sophie Power LINKEDIN

Useful links:

Running Industry Alliance WEBSITE
Running Industry Alliance ON INSTAGRAM
Running Industry Alliance ON TWITTER
Running Industry Alliance ON YOUTUBE
The RIA Spring Gathering VIDEO
The Running Conference #TRC23 WEBSITE

Next Episode

Running Industry Alliance Podcast - Episode #10 - featuring James Vickers

Welcome to Episode 10 of the Running Industry Alliance Podcast in association with supersonic!
Matt is in conversation this month with James Vickers, CMCO of Muuvr.

"Muuvr is much more than a sports rewards app. It is the heart and soul of a new breed of visionary sports community that is committed to independence, inclusiveness, transparency and the transformative power of sport to move the human race forward".

JOIN THE REVOLUTION, JOIN THE MUUVMENT
In this episode we discuss the fast development of technology and Muuvr, an endurance sports application that motivates athletes to be more active through rewards and community. We discuss the benefits for community members and also for businesses to get involved.
This episode not only gives you an understanding of Muuvr and what they want to achieve for everyone through the transformative power of sport to move the human race forward, but also what is coming and the benefits of technology application to achieve new world experiences. Empowering active people to take ownership of their active lives.
"Our community athletes trade get rewarded for their activities with Muuvs, a virtual currency, these Muuvs can then be exchanged for a huge range of rewards in the Muuvr Marketplace, from the latest sports gear to exclusive event access to funding for health and wellness R&D for the benefit of the wider world".
James is a seasoned CMO with in-depth knowledge and experience of the endurance sports marketing landscape, the fast moving pace of technology, data deep dive to understand product requirements and growing communities members.
At the close of the episode we appreciate the honest discussion of why Muuvr joined Running Industry Alliance (RIA) and the interesting benefits they got from attending The Running Conference.

Go to muuvr.io for further details about Muuvr and links to download the app.
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
Host & Guest:

HOST: Matt Ward LINKEDIN
GUEST: James Vickers LINKEDIN

Useful links: