Two Brain Stories- Per Mattsson

04/16/19 • 15 min

Run a Profitable Gym

Previous Episode

Two Brain Marketing Episode 5: Mary Weider

Two Brain Marketing Episode 5: Mary Weider

Today we are joined by Mary Weider of CrossFit Oshkosh. Mary has helped her gym’s growth explode by launching and running many successful marketing campaigns. Join us today as we learn about how Mary has setup and run these successful campaigns to grow the business!

Mary grew up spending most of her time in the gym as a competitive cheerleader. After stumbling upon CrossFit in 2013, she found her passion and motivation for fitness again and now coaches at CrossFit Oshkosh! Mary loves to help clients build relationships with fitness and push themselves to reach their goals.

Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!

Contact Mary:

https://ardentoshkosh.com/

https://www.instagram.com/maryweider/

Timeline:

3:00 – Introduction to Mary Weider

6:20 – Mary’s experience before and after gaining help from Two Brain at her gym

9:05 – What is it that CrossFit Oshkosh Sells other than just CrossFit

10:50 – The importance of spending a lot of time on the No Sweat Intro

15:15 – How often should a marketing campaign be tweaked and re built

18:03 – How to handle lurking clients who have not signed up yet

20:05 – The key to a successful marketing campaign is consistency

23:16 – How to contact Mary

Next Episode

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief

On this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level!

The Four Phases of Entrepreneurship:

Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off.

Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others.

Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project.

Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio.

Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!

Links:

https://twobrainbusiness.com/

https://www.facebook.com/founderfarmertinkerthief/

https://twitter.com/twobraincoach

Timeline:

1:35 – Introduction to Founder, Farmer, Tinker Thief

3:16 – How to determine which phase of entrepreneurship you are in?

10:05 – How many people are truly in the Thief phase of entrepreneurship?

11:06 – Robin Hood and the relation to the Thief Phase

12:56 – Is it okay to stay in the Farmer Phase?

20:12 – Growing your gym while away from your gym

22:56 – How to determine the next step for your business or gym