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Two Brain Marketing Episode 4: Joleen and Leighton Bingham
Two Brain Marketing Episode 4: Joleen and Leighton Bingham
Today we are joined by Joleen and Leighton Bingham of Thirteen Stripes CrossFit. Joleen and Leighton purchased their gym in 2016 just a week after their son was born! With only 69 members total when they first bought the gym, Joleen and Leighton have grown Thirteen Stripes into a wildly successful gym. Listen in as we discuss how they got their start, how Two-Brain has helped them grow, and their plans for the future!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact Joleen and Leighton:
https://13stripescrossfit.com/
https://www.facebook.com/13stripescrossfit
https://www.instagram.com/13stripescrossfit/
Timeline:
1:35 – Introduction to Joleen and Leighton
4:15 – What is it like to buy a CrossFit gym?
6:57 – The importance of realizing that you need help!
8:43 – How has Thirteen Stripes changes since gaining help from Two-Brain
13:35 – What does Thirteen Stripes sell to their clients other than the CrossFit Gym Experience
18:06 – How to disseminate your clients goals to the rest of your staff effectively
20:11 – How paid advertising has helped Thirteen Stripes grow
28:28 – The statistics behind paid advertising and the returns generated
30:45 – The key to success in growing a successful CrossFit Gym
36:34 – How to contact Joleen and Leighton
Next Episode
Episode 163: Two-Brain Media – Mike Warkentin
Two-Brain Radio Episode 163: Two-Brain Media With Mike Warkentin
On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.
Be on the lookout for Chris' new book coming out on May 7: "Founder, Farmer, Tinker, Thief"!
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Links:
https://www.crossfit204.com/https://www.youtube.com/watch?v=owZdkAL2a6cTimeline:
4:06 – Introduction to Two-Brain Media and Mike Warkentin
7:49 – Mike’s experience working at the CrossFit Journal
11:15 – Opening a gym while still working for the CrossFit Journal
18:20 – The launch of Two-Brain Media
27:18 – The ways that Two-Brain Media will be helping gym owners in the future
32:20 – The different types of content and avenues that Two-Brain Media can offer
36:11 – Creating relatable content for your target audience
40:06 – Contacting Mike to book a consultation call
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