The Going Solo on Podcasting Episode

It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if you should start one, his experience of producing this podcast for 250 episodes and some marketing lessons learned.

In this episode, Ian discusses:

• Introduction to the podcasting journey
• The value of podcasting for marketing
• Building a podcast: goals and strategies
• The challenges of podcasting
• The evolution of podcasting technology
• Future direction for this podcast

Enjoy!

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The Links

The people on LinkedIn:

• Ian Truscott on LinkedIn and Bluesky

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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