TAS 763: [BBS6] How To Make Money In Short and Long Term (Part 6 Brand Building Series)

So you’ve started to build your brand, but you are ready to start bringing in revenue, what do you do? Is it time to start rolling out your own white label products? Or maybe it’s time to partner with a social media influencer on YouTube or Instagram. On this episode of The Amazing Seller, you’ll hear from Scott as he wraps up his Brand Building Series with part six. Scott gives a recap of the Brand Building Series thus far, explains how to identify which products your market wants, how to use your Amazon Affiliate account wisely, what it takes to utilize ebooks, and so much more. If you are ready to make your brand profitable, this is the episode for you - don’t miss it!

What does your market want?

Remember all the way back in part one of the Brand Building Series when Scott spoke so passionately about identifying your market and getting to know them inside and out? If you don’t know who you are targeting, you can’t market a product to them effectively! Taking that research from part one, Scott walks through how sellers like you can leverage your brand’s position to create products you already know they want. While this step might sound easy, the truth is - many sellers mess it up. Tune into this episode of The Amazing Seller to hear Scott explain how to reach your market with the right products.

Why you need a social media channel

Did you know that one of the best ways to reach your target audience is by utilizing Facebook and other social media channels? It’s true! Think about it - people flock to Facebook every day, regularly - why not jump on the chance to get your brand in front of them? Don’t buy the lie that you have to be a social media pro in order to get started; you don’t! As you learn along the way, your fans and community will grow along with you. To hear how Scott incorporates social media into his brand-building strategy, make sure to listen to this episode of The Amazing Seller!

Ebooks are a great tool!

When was the last time you visited a website and received an additional offer while you were going through the checkout process? If your brand uses this tool wisely - you can offer some great products that will connect people to your brand. Consider putting together an ebook or a targeted resources guide - they really aren’t that complicated. This approach gives you two valuable things, it gives you credibility, and it gives you a product you can sell that doesn’t cost you any overhead other than your time. Scott has used this strategy before, and he’s seen great success - listen to this episode of The Amazing Seller to hear more about this critical topic!

Turn on the Ad networks

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you work smarter, not harder! What if you could generate revenue for your ecommerce business without putting a ton of money into a product? As you build your brand and start gathering a following in your niche market, a great option is to start turning your traffic into dollars! If you’ve been following Scott’s advice, you know that creating compelling content will establish goodwill with your audience - they will begin to trust you. As they visit your site, you can use that credibility to entice Ad Networks to use your home base for their advertisements. Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:40] Scott recaps the whole series so far.
• [6:40] What does your market want?
• [8:10] Use your Amazon affiliate account!
• [12:00] Make sure to use your Facebook page.
• [14:45] Why “How to content” is so popular.
• [18:10] Ebooks are a