Rock Your Brand Podcast

Do you have a good handle on what it takes to attract traffic to your home base for your ecommerce business? Or are you still struggling to figure out how to create content that will connect with your target audience? If you need some helpful advice, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his approach to finding the right keywords, what it takes to come up with good content ideas, why you need to plan out your content schedule, and so much more. Have pen and paper ready; you’ll need it for this informative episode!

Auto-fill is your friend

Did you know that one of the best ways to come up with topics and content for your brand is to turn to Google? It’s true! What do you have to lose? Head over to Google and type in the keyword for your niche market. Once you start typing in that keyword, you’ll notice that Google will start populating several other words that are often searched for by other people. By simply following this exercise - you’ll get a free peek into the search habits of your target audience! Learn more about this critical topic by tuning into this episode of The Amazing Seller - you don’t want to miss it!

Give people what they want!

One of the most popular types of videos on the internet right now is videos of people “Unboxing” a product that they have been anticipating. From iPhones and tablets to kyacks and fishing rods, everyone wants a helpful peek at a product before they buy it. What if you could use this same strategy to drive traffic to your ecommerce business? According to Scott, review videos are a great way to connect with your target audience. Review videos can also lead to affiliate sales - passive income that you can collect! Discover more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

Chunk it down into themes

If you’ve been around the TAS community for very long, you know that Scott often encourages sellers like you to avoid biting off more than you can chew. If you have a massive list of action items that you need to tackle, why not try Scott’s way of chucking it down into workable sections? If you need some ideas when it comes to content creation - Scott encourages sellers to think of the big picture and then start breaking it down into sub-categories. Go even deeper into this topic and a lot more helpful tips by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [6:20] How to use Google and other search engines to your advantage.
• [12:40] Creating content that will bring in the traffic you need.
• [23:00] Product reviews are an easy way to attract traffic.
• [26:40] What are “Content buckets?”
• [29:20] Themes can be helpful!
• [33:45] You need to plan it out!
• [36:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/758
• www.theamazingseller.com/759
• www.brandcreators.com
• www.theamazingseller.com/buildlist
• Ask The Public
• Uber Suggest

Could your ecommerce business benefit from a robust list of followers that could amplify your message? What would it take to cultivate a following of passionate fans who are committed to helping your brand succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over part five of his brand-building series. Join Scott as he explains why you need an email list, how to attract the right followers, how to keep your followers engaged, what it takes to make Facebook Ads work, and so much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Is an email list worth the time to create?

Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is - because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller!

Giveaway contests work

Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick – then reach out! Give away contests can help get people fired up about your brand – it can also build momentum. Too often, sellers create a great product and then wonder why no one buys it – here is a hint – you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller!

Why follow-up is critical

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Keep delivering value

Let’s face it – no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact – people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:20] Scott recaps all four parts of the series thus far.
• [4:00] Why build an email list?
• [7:45] Attract the right people!
• [17:45] Don’t forget about a thank you page and a follow-up message.
• [21:20] Why you need a Facebook page for your brand.
• [23:00] Build goodwill with your list!
• [26:40] Stick to an email schedule.
• [29:30] How Facebook Ads works.
• [40:30] Scott recaps all the email list building steps.

RESOURCES MENTIONED IN THIS EPISODE

• www.brandcreators.com
• www.listbuildclass.com

What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton.

Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests.

In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective!

Don’t try to build something out of nothing.

If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Provide value before you try to sell.

Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject!

Don’t take short cuts, play the long game!

Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:20] Jill Stanton joins the podcast to talk about building social media communities.
• [5:15] Make sure there is an existing community you can build from.
• [10:20] Is it a good idea to launch a giveaway contest for your group?
• [13:00] You need to care about what the people you are trying to reach care about.
• [18:30] If you want to build something, start providing value!
• [22:00] Scott shares the story behind the, “Five Minute Pitch.”
• [24:45] Jill’s advice for sellers who want to start building a community.
• [30:00] Don’t take shortcuts, play the long game!
• [32:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

So you’ve started to build your brand, but you are ready to start bringing in revenue, what do you do? Is it time to start rolling out your own white label products? Or maybe it’s time to partner with a social media influencer on YouTube or Instagram. On this episode of The Amazing Seller, you’ll hear from Scott as he wraps up his Brand Building Series with part six. Scott gives a recap of the Brand Building Series thus far, explains how to identify which products your market wants, how to use your Amazon Affiliate account wisely, what it takes to utilize ebooks, and so much more. If you are ready to make your brand profitable, this is the episode for you - don’t miss it!

What does your market want?

Remember all the way back in part one of the Brand Building Series when Scott spoke so passionately about identifying your market and getting to know them inside and out? If you don’t know who you are targeting, you can’t market a product to them effectively! Taking that research from part one, Scott walks through how sellers like you can leverage your brand’s position to create products you already know they want. While this step might sound easy, the truth is - many sellers mess it up. Tune into this episode of The Amazing Seller to hear Scott explain how to reach your market with the right products.

Why you need a social media channel

Did you know that one of the best ways to reach your target audience is by utilizing Facebook and other social media channels? It’s true! Think about it - people flock to Facebook every day, regularly - why not jump on the chance to get your brand in front of them? Don’t buy the lie that you have to be a social media pro in order to get started; you don’t! As you learn along the way, your fans and community will grow along with you. To hear how Scott incorporates social media into his brand-building strategy, make sure to listen to this episode of The Amazing Seller!

Ebooks are a great tool!

When was the last time you visited a website and received an additional offer while you were going through the checkout process? If your brand uses this tool wisely - you can offer some great products that will connect people to your brand. Consider putting together an ebook or a targeted resources guide - they really aren’t that complicated. This approach gives you two valuable things, it gives you credibility, and it gives you a product you can sell that doesn’t cost you any overhead other than your time. Scott has used this strategy before, and he’s seen great success - listen to this episode of The Amazing Seller to hear more about this critical topic!

Turn on the Ad networks

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you work smarter, not harder! What if you could generate revenue for your ecommerce business without putting a ton of money into a product? As you build your brand and start gathering a following in your niche market, a great option is to start turning your traffic into dollars! If you’ve been following Scott’s advice, you know that creating compelling content will establish goodwill with your audience - they will begin to trust you. As they visit your site, you can use that credibility to entice Ad Networks to use your home base for their advertisements. Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:40] Scott recaps the whole series so far.
• [6:40] What does your market want?
• [8:10] Use your Amazon affiliate account!
• [12:00] Make sure to use your Facebook page.
• [14:45] Why “How to content” is so popular.
• [18:10] Ebooks are a