TAS 762: (BBS5) Email List Building 101 + Amplifying Content (Part 5 Brand Building Series)

Could your ecommerce business benefit from a robust list of followers that could amplify your message? What would it take to cultivate a following of passionate fans who are committed to helping your brand succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over part five of his brand-building series. Join Scott as he explains why you need an email list, how to attract the right followers, how to keep your followers engaged, what it takes to make Facebook Ads work, and so much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Is an email list worth the time to create?

Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is - because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller!

Giveaway contests work

Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick – then reach out! Give away contests can help get people fired up about your brand – it can also build momentum. Too often, sellers create a great product and then wonder why no one buys it – here is a hint – you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller!

Why follow-up is critical

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Keep delivering value

Let’s face it – no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact – people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:20] Scott recaps all four parts of the series thus far.
• [4:00] Why build an email list?
• [7:45] Attract the right people!
• [17:45] Don’t forget about a thank you page and a follow-up message.
• [21:20] Why you need a Facebook page for your brand.
• [23:00] Build goodwill with your list!
• [26:40] Stick to an email schedule.
• [29:30] How Facebook Ads works.
• [40:30] Scott recaps all the email list building steps.

RESOURCES MENTIONED IN THIS EPISODE

• www.brandcreators.com
• www.listbuildclass.com