TAS 636: How to USE Facebook Groups to Get Traffic, Make More Money and Build Brand Loyalty with Jill Stanton

What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton.

Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests.

In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective!

Don’t try to build something out of nothing.

If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Provide value before you try to sell.

Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject!

Don’t take short cuts, play the long game!

Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:20] Jill Stanton joins the podcast to talk about building social media communities.
• [5:15] Make sure there is an existing community you can build from.
• [10:20] Is it a good idea to launch a giveaway contest for your group?
• [13:00] You need to care about what the people you are trying to reach care about.
• [18:30] If you want to build something, start providing value!
• [22:00] Scott shares the story behind the, “Five Minute Pitch.”
• [24:45] Jill’s advice for sellers who want to start building a community.
• [30:00] Don’t take shortcuts, play the long game!
• [32:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE