
Story 3.4: The Comeback – Don’t Give Up On Your Business. Podcast 052 with Kelly Shroads
Explicit content warning
12/16/16 • 52 min
This is episode 52.
We’ve been following Kelly’s story all year and today we check back in with her for the last time.
After beginning this year frustrated and tired of running her luxury spa robe ecommerce site and watching its sales decline, Kelly was ready to get it off her plate. But she knew she had a lot of work to put in first.
In this episode, we’ll find out if all that work paid off and how she feels about her progress this year – including how sales are going during her busiest time of year.
Highlights
We’ll also cover:
- Where Kelly stands now on selling her business
- Why her sales declined the first half of the year, even though her site ranking stayed the same
- Insights from redesigning her entire product line including...
- Kelly’s tricks to setup a professional photoshoot on a shoestring budget
- And what advice she would give herself through some of the toughest times in her business.
Having spoken with Kelly throughout 2016, I was really struck by her ability to leverage key skills like photography, website design, and SEO into a scalable, automated business rather than just getting stuck as a freelancer.
Kelly told me during this interview about a big business decision she’s going to make come January 1st, so make sure to stick around through the whole episode for this exciting news and more.
Listen Now:
Past Episodes with Kelly Shroads
Story 3.3: The Truth About Passive Income From Websites. Podcast 038 With Kelly Shroads
Story 3.2: Should I Sell My Business? With Kelly Shroads (Podcast 035)
Story 3.1: Doubling Ecommerce Sales Every Year With Kelly Shroads (Podcast 30)
The post Story 3.4: The Comeback – Don’t Give Up On Your Business. Podcast 052 with Kelly Shroads appeared first on Rhodium Network (Formerly Weekend).
This is episode 52.
We’ve been following Kelly’s story all year and today we check back in with her for the last time.
After beginning this year frustrated and tired of running her luxury spa robe ecommerce site and watching its sales decline, Kelly was ready to get it off her plate. But she knew she had a lot of work to put in first.
In this episode, we’ll find out if all that work paid off and how she feels about her progress this year – including how sales are going during her busiest time of year.
Highlights
We’ll also cover:
- Where Kelly stands now on selling her business
- Why her sales declined the first half of the year, even though her site ranking stayed the same
- Insights from redesigning her entire product line including...
- Kelly’s tricks to setup a professional photoshoot on a shoestring budget
- And what advice she would give herself through some of the toughest times in her business.
Having spoken with Kelly throughout 2016, I was really struck by her ability to leverage key skills like photography, website design, and SEO into a scalable, automated business rather than just getting stuck as a freelancer.
Kelly told me during this interview about a big business decision she’s going to make come January 1st, so make sure to stick around through the whole episode for this exciting news and more.
Listen Now:
Past Episodes with Kelly Shroads
Story 3.3: The Truth About Passive Income From Websites. Podcast 038 With Kelly Shroads
Story 3.2: Should I Sell My Business? With Kelly Shroads (Podcast 035)
Story 3.1: Doubling Ecommerce Sales Every Year With Kelly Shroads (Podcast 30)
The post Story 3.4: The Comeback – Don’t Give Up On Your Business. Podcast 052 with Kelly Shroads appeared first on Rhodium Network (Formerly Weekend).
Previous Episode

Story 1.7: Making Customers Love You So Much They Send Gifts. Episode 051 with Clarity Wave
This is episode 51.
Clarity Wave has onboarded several new customers and is about to hit 25 clients. So we find out today if Robert and his brother will also be able to hit their $10k monthly revenue goal by their self-imposed deadline.
Highlights
In today’s episode, you’ll hear:
- Robert’s successful workflow with LinkedIn authority marketing
- His insights into resolving key startup issues, like automating sales and why hiring freelance developers can be dangerous
- Plus how all of Clarity Wave’s big wins come back to just one key approach
I came away from this interview with the impression that Robert and Alex are going to be successful because they care so much about building connections and being genuinely helpful to the people in their market. That’s a huge lesson that anyone who’s struggling in business needs to learn, so pay attention and learn what Robert’s doing right.
Listen Now:
Past Episodes with Clarity Wave
Story 1.6: Why You SHOULD Go Into Business With Family. Episode 048 with Clarity Wave
Story 1.5: What Startup Perseverance Really Looks Like. Episode 045 with Clarity Wave
Story 1.4: When to Quit and When to Double-Down on Your Startup. Podcast 040 with Clarity Wave
Story 1.3: How to Grow From Your First 16 Clients to 100+. Podcast 036 With Clarity Wave
Story 1.2: Outsource Your Sales People with Clarity Wave (Podcast 032)
Story 1.1 – How to Start a SaaS Business With Clarity Wave (Podcast 027)
The post Story 1.7: Making Customers Love You So Much They Send Gifts. Episode 051 with Clarity Wave appeared first on Rhodium Network (Formerly Weekend).
Next Episode

Story 2.7: Post-Acquisition – Lessons from the First 12 Months. Podcast 053 with Matthew Yahes
This is episode 53. Today we are joined by Matthew Yahes, who this year acquired a 7 figure ecommerce portfolio in the gift baskets and wedding favors niches.
This is the last episode in our series with Matthew, so today’s interview is an epic unpacking of a story you don’t often hear:
What happens in those 12 months after you purchase a business?
What kind of challenges should you expect?
Is it worth it to buy rather than build your own?
Matthew shares with us a number of big mistakes he made this year, and has some surprising advice for people who are looking to acquire their own online business for the first time.
Highlights
Matthew walks us through his major milestones and lessons, including:
- Matthew’s insights on the huge learning curve the first 3 months after acquisition
- The best time to implement changes in a business you purchased
- The issues he wished he’d changed sooner
- What to do to make sure employees in a business you acquire don’t get bitter at new management
- And why, despite slower growth than anticipated, he’s still confident the business can double or triple next year
Make sure to stick around through the whole episode for all this and more.
Listen Now:
Past Episodes with Matthew:
Story 2.5: 10% Increase in Revenue with One Simple Email Sequence. Episode 046 with Matthew Yahes
Story 2.4: After the Sale, All The Things You Didn’t Plan For. Podcast 041 with Matthew Yahes
Story 2.3: Preparing for Business Growth with Matthew Yahes (Podcast 037)
Story 2.2: The Million Dollar Takeover with Matthew Yahes (Podcast 033)
Story 2.1: What It’s Like Buying a 7 Figure E-commerce Business With Matthew Yahes (Podcast 028)
The post Story 2.7: Post-Acquisition – Lessons from the First 12 Months. Podcast 053 with Matthew Yahes appeared first on Rhodium Network (Formerly Weekend).
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