
Series 4, Episode 11: Authentic Communications for LGBT+ History Month & Pride
01/25/22 • 39 min
1 Listener
In this latest episode of our reWorked podcast, Polly Shute and Tash Thomas, EW Group Diversity & Inclusion Consultants, discuss how organisations can create authentic communications to acknowledge LGBT+ History Month in February in the UK and Pride in June.
With 2022 marking its 50th year, Tash and Polly share insights into the history of Pride as a protest, how it has evolved over the years and explore how brands can meaningfully support the LGBT+ community and Pride all year round.
Polly said: "It is important organisations remember Pride is an emotional brand and make sure they understand the history of Pride and what it actually means before creating an internal or external campaign. Discuss with your ERG networks, colleagues, communities and charities to engage with it effectively and make a positive contribution to your employees and clients."
Tash commented: “One of the challenges is some companies may not even be aware of what their staff demographics are – Out Now’s research in 2020 found only 45% of LGBT+ people in the UK feel able to be out to everyone at work. Just because they might not be visibly out and proud, doesn’t mean they don’t exist in the organisation.”
You can also download our factsheet with 10 top tips on how brands can meaningfully engage with Pride.
Follow EW Group on Twitter and LinkedIn for the latest news and thinking in diversity and inclusion.
EW Group has worked with organisations to build more diverse and inclusive cultures for almost thirty years. Get in touch to explore how we can work with you to build safe and inclusive environments at work.
In this latest episode of our reWorked podcast, Polly Shute and Tash Thomas, EW Group Diversity & Inclusion Consultants, discuss how organisations can create authentic communications to acknowledge LGBT+ History Month in February in the UK and Pride in June.
With 2022 marking its 50th year, Tash and Polly share insights into the history of Pride as a protest, how it has evolved over the years and explore how brands can meaningfully support the LGBT+ community and Pride all year round.
Polly said: "It is important organisations remember Pride is an emotional brand and make sure they understand the history of Pride and what it actually means before creating an internal or external campaign. Discuss with your ERG networks, colleagues, communities and charities to engage with it effectively and make a positive contribution to your employees and clients."
Tash commented: “One of the challenges is some companies may not even be aware of what their staff demographics are – Out Now’s research in 2020 found only 45% of LGBT+ people in the UK feel able to be out to everyone at work. Just because they might not be visibly out and proud, doesn’t mean they don’t exist in the organisation.”
You can also download our factsheet with 10 top tips on how brands can meaningfully engage with Pride.
Follow EW Group on Twitter and LinkedIn for the latest news and thinking in diversity and inclusion.
EW Group has worked with organisations to build more diverse and inclusive cultures for almost thirty years. Get in touch to explore how we can work with you to build safe and inclusive environments at work.
Previous Episode

Series 4, Episode 10: Disability in Tech with Winston Ben Clements and Matthew Gough
As December is Disability History Month, the topic of today’s podcast is disability in the tech industry. Winston Ben Clements, EW Group Disability & Inclusion Specialist, talks to Matthew Gough, HR Business Partner at Element, about the bias in algorithms and ways we can improve disability awareness in the tech industry.
Winston said: "As we start to think about the ways we can counteract bias, we need to look at our technology and processes. The people inputting the data project their own biases into the programmes and algorithms they are creating, introducing inherent bias into the system."
Matthew also shares insights into the culture at Element and the work EW Group has been supporting them with to build disability awareness across the organisation and a more inclusive culture for all.
Matthew said: "It's an exciting time within Element from a diversity and inclusion perspective. As part of our DE&I programme, EW Group recently facilitated a fantastic workshop on resilience and coping strategies, with a particular focus on those with disabilities. We are excited to continue our journey and build on our progress to date to create a more inclusive workplace for all. By building policies, processes and best practice, diversity and inclusion will become organic and engrained within the organisation."
Follow EW Group on Twitter and LinkedIn for the latest news and thinking in diversity and inclusion.
EW Group has worked with organisations to build more diverse and inclusive cultures for almost thirty years. Get in touch to explore how we can work with you to build safe and inclusive environments at work.
Next Episode

Series 4, Episode 12: Our Founders: Reflecting on 30 years in DE&I with Femi Otitoju and Jane Farrell
Nicole Benton, EW Group Sales Executive, speaks to Femi Otitoju, founder of Challenge Consultancy, and Jane Farrell, co-founder of EW Group, about their journeys into the DE&I industry.
Sharing their personal stories and how they bring their experiences and social identities into their work, Femi and Jane discuss what has changed in diversity and inclusion approaches and legislation during their time in the industry.
From the questionable cars in their early careers, to riding a fire engine through Pride and working with Mercedes-AMG F1, they reflect on their proudest moments and the exciting times ahead with the coming together of the two organisations, positioning them as the leading EDI consultancy in the UK with over 65 years’ combined expertise.
Follow EW Group on Twitter and LinkedIn for the latest news and thinking in diversity and inclusion.
EW Group has worked with organisations to build more diverse and inclusive cultures for almost thirty years. Get in touch to explore how we can work with you to build safe and inclusive environments at work.
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