Blogging Isn't Dead

02/05/25 • 14 min

2 Listeners

Does blogging still matter in tech? In this episode of The REWORK Podcast, host Kimberly Rhodes chats with 37signals' Principal Programmer Jorge Manrubia about why blogging is very much alive. They dig into the history of the 37signals developers blog, the company's process for contributions, and the added benefits this communication tool provides.

Key Takeaways:

00:50 – Meet Jorge
01:03 – The history of the 37signals developers blog
02:25 – The process — who contributes and how topics are decided
05:09 – Benefits of writing on the blog and sharing content with the public
07:40 – What to consider when starting a company blog
09:43 – Sharing code isn’t as revealing as you might think
11:28 – Secondary benefits of sharing your content
13:30 – What’s next for the blog?

Links and Resources:

Key Takeaways:

00:50 – Meet Jorge
01:03 – The history of the 37signals developers blog
02:25 – The process — who contributes and how topics are decided
05:09 – Benefits of writing on the blog and sharing content with the public
07:40 – What to consider when starting a company blog
09:43 – Sharing code isn’t as revealing as you might think
11:28 – Secondary benefits of sharing your content
13:30 – What’s next for the blog?

Links and Resources:

Previous Episode

Building a Community

There is a way to bring your customers together in a meaningful way. In this episode of The REWORK Podcast, host Kimberly Rhodes welcomes 37signals' Support Team members Merissa Dawson and Ashley Bowe to discuss how the Basecamp Community came to life. They describe how they've connected with Basecamp customers and how they've connected customers with each other. They also offer a few tips for anyone looking to start their own community of customers and company enthusiasts.

Key Takeaways:

00:40 – Meet Merissa and Ashley from Basecamp Support
01:54 – The Basecamp Community origin story
05:03 – The Community as a place for sharing and collaboration
07:20 – The 37signals team role within the Community
09:08 – Starting a community without fear of failure
13:27 – Tips for starting your own community of users and fans

Links and Resources:

Next Episode

Managing vs. Mentoring

There are no full-time managers at 37signals, but that doesn't mean the company is void of mentorship. In this episode of The REWORK Podcast, host Kimberly Rhodes chats with Principal Programmer Jeffrey Hardy as he breaks down the company’s focus on peer-to-peer mentorship. They discuss hiring practices that allow for less management and what mentorship looks like amongst the team.

Key Takeaways:

00:42 – Meet Jeffrey Hardy, Principal Programmer
02:09 – The evolution of 37signals' management structure
05:19 – Replacing managers with mentors
10:53 – How hiring impacts the ability to operate without managers
13:35 – The power of seeking entrepreneurial experience
15:10 – A day in the life of a mentor
17:40 – Tips for being a better mentor

Links and Resources:

REWORK - Blogging Isn't Dead

Transcript

Kimberly (00:00):
Welcome to REWORK, a podcast by 37signals about the better way to work and run your business. I’m your host, Kimberly Rhodes. If you’ve listened to the REWORK podcast at all, you’ve heard our co-founders, Jason Fried and David Heinemeier Hansson talking about hiring great writers. We also say we should out teach the competition, and these two things come together in many ways, and one of them is our developer’s blog. To talk about it, I’ve brought our principal p