Revenue Reimagined

In this episode, Troy Munson, CEO of Dimmo, explored how his platform is transforming the software buying experience. Drawing on his extensive background in sales at top firms like MongoDB, Troy discusses how innovation in technology can simplify purchasing processes while optimizing sales effectiveness.
The Problems in Software Buying:
The traditional sales cycle for software purchases can often be tedious, involving multiple touchpoints and consultations. Key challenges include:
- Inefficient Communication: Many software companies involve numerous sales reps leading to fragmented interactions.
- Overwhelming Choices: Buyers feel inundated with options and struggle to select the right software to meet their needs.
Troy's Solution - Enter, Dimmo:
- Informed Leads: Sales reps benefit from engaging with prospects who are already knowledgeable about their options.
- Elimination of Initial Discovery Calls: Potential buyers can gauge their needs earlier in the process, reducing lengthy sales cycles.
- AI Utilization: Leveraging AI to provide tailored software recommendations based on specific pain points, improving the efficiency of the evaluation process.
- Focus on Community Impact: Troy emphasizes the importance of supporting emerging startups by allowing them to showcase innovative solutions effectively.
Platforms like Dimmo signify a major shift in how software is bought and sold. By emphasizing streamlined evaluations and informed leads, Dimmo not only simplifies the purchasing process but also enhances sales productivity.
Follow Troy: https://www.linkedin.com/in/troymunson/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you!
Struggling to understand why your revenue isn't growing at the rate you want?
Take your free GTM GapTM Self-Assessment to uncover reasons why and what to do about it.
https://revenuereimagined.typeform.com/gtmgap

Daniel Englebretson is a multi-faceted entrepreneur and AI strategist on a mission to democratize artificial intelligence. As the creator of the "Rule of 100" framework for AI integration, Daniel is transforming how businesses approach AI adoption. His expertise spans AI strategy, education, and entrepreneurship, with roles including founder of Elynox.ai, co-founder of ShiftHX and Khronos, and instructor at Wake Forest and Elon University. Recognized as the "AI Strategist" at the 2023 "AI in Revenue" conference, Daniel's unique talent lies in translating complex AI concepts into actionable strategies. His practical approach to AI implementation, both in business and personal life, makes him a compelling voice in the ongoing debate about AI's role in shaping our future.
Check out the resources Daniel mentioned: https://amzn.to/3ZxOh0B
Follow Daniel: https://www.linkedin.com/in/danielenglebretson/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you!
Struggling to understand why your revenue isn't growing at the rate you want?
Take your free GTM GapTM Self-Assessment to uncover reasons why and what to do about it.
https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Chris Eldridge, EVP Ops at InfluenceLogic.
Chris Eldridge is a RevOps leader with over a decade of experience in helping grow and operate startups. He’s currently the EVP of Operations at InfluenceLogic, an Influencer Marketing Agency running some of the largest Influencer Programs in the world, and a Growth Partner and Investor at Wasabi Ventures, where he helps scale B2B and B2C startups. Eldridge emphasizes the importance of having a solid RevOps foundation during late A to B funding rounds and the need for a RevOps person to be a super-connector with high technical acumen and strong business understanding. The ideal RevOps person should report directly to the CEO for alignment and coordination. Eldridge also touches upon the debate over who should own RevOps within an organization, suggesting that the CEO or a Chief Revenue Officer (CRO) could oversee it. The hosts also discuss the importance of identifying the Ideal Customer Profile (ICP) and utilizing RevOps for capacity planning and technology optimization as a company scales.
During today's show, Chris shares his secrets on:
- who would function best in RevOps
- the role of the CEO and RevOps and how they work together
- what RevOps is and is NOT (hint: we're not here to update a HubSpot flow)
Any founder, entrepreneur, or business leader can steal the lessons Chris shares in this episode and use them for their own success.
Follow Chris - https://www.linkedin.com/in/chriseldridge0/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you!
Struggling to understand why your revenue isn't growing at the rate you want?
Take your free GTM GapTM Self-Assessment to uncover reasons why and what to do about it.
https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Eric Iannello, Head of Sales at SalesRoom.
Eric shares his passion for outbound sales and the top sales strategies that work, like the importance of focusing on conversions rather than meetings. He emphasizes the need to understand the value of conversions, target the right audience, articulate a clear message, and balance sales and marketing efforts. Iannello also discusses the shift from traditional outbound sales methods to more personalized engagement, the importance of building relationships and networks, and the role of outbound marketing within a company. Additionally, he touches upon productivity hacks and the significance of respecting others' time. Throughout the conversation, Iannello emphasizes the need for clear direction, proper methodology, and effective strategies in sales and marketing processes.
During today's show, Eric shares his secrets on:
- why meetings set is NOT a good metric for success
- the importance of leveraging and building a following
- the top sales strategies that work
Any founder, entrepreneur, or business leader can steal the lessons Eric shares in this episode and use them for their own success.
Follow Eric - https://www.linkedin.com/in/eric-iannello/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you!
Struggling to understand why your revenue isn't growing at the rate you want?
Take your free GTM GapTM Self-Assessment to uncover reasons why and what to do about it.
https://revenuereimagined.typeform.com/gtmgap

In this episode of the Revenue Reimagined podcast, Emir Atli, co-founder and CRO of Hockey Stack, shared his insightful experiences transitioning from Y Combinator to building a powerful revenue operations tool for B2B companies. The conversation delved into hiring mistakes, the intricacies of marketing attribution, the significance of sober company culture, and the overall dynamics of sales processes.
Major Topics Discussed
1. Biggest Mistake: Hiring Wrong People
Emir emphasized that hiring the wrong individuals can waste valuable time and resources:
Resulted in a six-month setback for his company.
Highlights the emotional and mental drain of managing poor hires.
2. Marketing Attribution Challenges
Atli outlined why attribution remains a significant hurdle for many companies:
-Companies often have multiple data sources tracking different buyer journey aspects.
-APIs and tracking systems are often incompatible, making it difficult to create a unified picture of the customer journey.
Common Misconception: Marketing and sales often have conflicting views about attribution, complicating the credit allocation for generated leads.
3. Effective Growth Strategy
Emir shared how Hockey Stack addressed its growth strategy:
-They differentiated their approach for Enterprise vs. Mid-Market segments, recognizing the need for distinct strategies.
-They were advised to treat Enterprise sales as a company-wide effort, requiring aligned processes across all departments.
4. Culture of In-Office Work
Emir has strong views on the necessity of an in-office culture:
-He believes a thriving office culture enhances productivity.
-Promoting meaningful connections allows for faster feedback and decision-making.
-While a hybrid model might be viable, Emir maintains that in-person interactions lead to better performance and team spirit.
Overall, Emir’s journey with Hockey Stack reveals important lessons for current entrepreneurs. From understanding the critical nature of hiring talent, navigating the complexities of attribution, and cultivating a robust office culture, these insights offer valuable guidance for companies aiming for significant growth. Emir's reflections position him as a thought leader in the B2B revenue operations sector, showcasing how thoughtful approaches can yield substantial rewards in achieving business objectives.
Follow Emir: https://www.linkedin.com/in/emircatli/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you!
Struggling to understand why your revenue isn't growing at the rate you want?
Take your free GTM GapTM Self-Assessment to uncover reasons why and what to do about it.
https://revenuereimagined.typeform.com/gtmgap