AI Precision Targeting for Better Conversations & Faster Conversions – Desiree-Jessica Pely, PhD

03/18/25 • -1 min

Revenue By Design Are you ready to rise above guesswork and dominate your market by focusing on the customers who truly matter? In this session, Dr. Desiree-Jessica Pely reveals how AI-powered customer targeting transforms both inbound and outbound efforts into strategic, high-impact engagements. You’ll learn how advanced intelligence uncovers the signals and characteristics of your best leads, enabling your teams to duplicate winning approaches across your pipeline—in minutes. Real-world results speak for themselves: organizations have reported a 300% increase in email response rates, 2x account penetration, and 30% higher engagement simply by honing in on high-value and high-intent prospects. By seamlessly integrating data from across your CRM, marketing platforms, and sales enablement tools, you can align your entire go-to-market organization around the same clear Ideal Customer Profile (ICP). This alignment not only spares your team from chasing low-potential leads, it also boosts their confidence—arming them with data-driven insights that validate a prospect’s specific needs, so they can step into conversations with executive stakeholders ready to prove real value. Consultative selling at scale -- with real humans, not AI SDRs. If you’ve ever felt that your strategy is scattered or your teams are stretched thin, this talk will show you how to systematically identify, prioritize, and convert top-tier opportunities. Whether you’re aiming to optimize inbound funnels or supercharge outbound campaigns, AI-powered targeting provides the precision and speed you need to drive sustainable growth, empower your teams, and consistently win over decision-makers. Desiree-Jessica Pely, PhD, brings a bold new vision to B2B sales, go-to-market strategy, and revenue growth, uniting financial market intelligence and deep customer profiling to give businesses an undeniable edge. As Co-Founder and CEO of Loyee.ai, Jessica has built a platform that empowers revenue teams to capture high-value markets—turning complex signals into actionable, data-driven insights. Armed with a PhD in Financial Economics and a background in Computer Science, Jessica applies both academic rigor and entrepreneurial savvy to every project. Her early research alongside Nobel Laureate Richard Thaler fueled her fascination with how behavioral economics shapes decision-making—insights she now channels into advanced predictive modeling for real-world sales and marketing. Jessica’s passion for transforming GTM strategy was sparked by a common pain point: teams drowning in data yet lacking the insights to focus on accounts that truly move the needle. Determined to solve this, she launched Loyee.ai, a platform that pinpoints ideal customers, tracks shifting market dynamics, and helps organizations penetrate the right markets faster. Under her leadership, Loyee.ai fuses finance-backed intelligence with AI-driven research agents, enabling companies to ditch guesswork for precision targeting. Dubbed the “Queen of Leads,” Jessica has been named among the Top 100 People in SaaS and leads one of the Top 50 GTM Startups. Beyond Loyee.ai, she’s an active mentor, investor, and coach, driven to support the next wave of SaaS, FinTech, and AI innovators. [email protected] https://www.loyee.ai https://www.instagram.com/desireejessica/ https://www.linkedin.com/in/pely/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Previous Episode

How to Create Humanized Content for Answer Engines – Jason Patel

Revenue By Design Creating humanized content for answer engines is a critical skill in today’s AI-driven digital landscape. Answer engines, such as ChatGPT, Siri, and Alexa, are AI-powered tools designed to provide direct, concise answers to user queries by leveraging natural language processing (NLP) and machine learning technologies. Unlike traditional search engines that offer a list of links, answer engines deliver immediate responses tailored to user intent. **How AEO Differs from SEO** Answer Engine Optimization (AEO) focuses on structuring content to provide direct answers for AI platforms, prioritizing user intent and concise responses. In contrast, Search Engine Optimization (SEO) aims to rank content higher in search engine results pages (SERPs) by optimizing for clicks and traffic. While SEO emphasizes keywords and backlinks, AEO requires structured data, conversational tone, and alignment with AI algorithms to ensure inclusion in generative AI responses. The shift from clicks to answers represents a paradigm change in how visibility is achieved online. **The Future of Marketing for AEO** Marketing strategies will evolve significantly with the rise of AEO. Brands must prioritize creating authoritative, user-centric content that answers specific questions directly. This includes adopting conversational formats like FAQs and how-to guides while optimizing for featured snippets and voice searches. As consumer behavior increasingly favors zero-click solutions, businesses will need to align their content strategies with AI-driven platforms to maintain visibility and engagement. **Scaling Content Creation for Answer Engines** To create content at scale, marketers can leverage AI tools while maintaining quality standards. Strategies include: - Identifying long-tail keywords and user intent behind queries. - Structuring content into clusters around core topics to enhance topical authority. - Using AI-driven workflows for efficient content generation, such as prompt customization and few-shot learning techniques. By integrating scalability with precision, brands can meet the growing demand for high-quality, humanized content tailored for answer engines. Jason Patel is an exited founder and marketing leader. He previously sold an education technology company before starting Open Forge AI, which helps marketing teams create content for Answer Engine Optimization. Jason is a history nerd, jiujitsu purple belt, and outdoorsman. He lives just outside of NYC with his wife and sweetheart rat terrier. [email protected] https://www.openforge.ai/ https://www.instagram.com/jasonpatel13/?hl=en https://www.linkedin.com/in/pateljason/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

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Unshakeable: Leading With Resilience Through Adversity, Change & Challenge – James Elliot

Revenue By Design Unshakable: Leading with Resilience Through Adversity, Change & Challenge In today’s world, change is relentless (if not, the norm!), adversity is inevitable, and challenges are bigger than ever. As a leader, your ability to navigate uncertainty and foster resilience in your team isn’t just a nice-to-have—it’s the key to sustained success. This high-impact talk is designed for CEOs and senior leaders who want to strengthen their own resilience while building unshakable teams that thrive in the face of adversity. You’ll discover how to: Stay mentally tough and emotionally agile under pressure Lead with confidence during times of uncertainty, change, and challenge Create a culture where resilience is the norm, not the exception Help your team bounce back stronger and stay engaged, no matter what comes their way In today’s fast-paced world, success depends on effective leadership and motivated teams. James R. Elliot stands out among corporate keynote speakers. He is a beacon of transformative change and empowerment. As a keynote speaker & workshop facilitator, he offers more than speeches - he delivers experiences that leave lasting impressions on his audience. Among corporate event speakers, his impact is unique and profound, making him a top choice for any event keynote speaker role. The real win? The impact you’ll make. Financial rewards? Sure, but the joy comes from creating positive ripples. Ready to unleash your potential? Your journey begins with a ‘yes.’ Let’s dive in! [email protected] https://limitless-entrepreneur.com/ https://www.facebook.com/james.elliot.399 https://www.instagram.com/james_r_elliot/ https://www.linkedin.com/in/jamesrelliot/ Through real-world insights, powerful strategies, and inspiring stories, you'll walk away with a proven framework to turn obstacles into opportunities and setbacks into comebacks. Because in times of great challenge, true leadership isn’t about avoiding adversity—it’s about mastering it. Are you ready to lead with resilience? ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/