
A Unified Perspective: Blindness + Standardization = Human Inclusion – Tim Beck
03/18/25 • -1 min
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Harmonizing Go-to-Market Functions for Efficient Growth – Daren Lauda
Revenue By Design Align Sales, Marketing, and Finance teams with a focus on fostering deeper internal and external relationships while harmonizing technologies for efficiency and profitable, human-centered growth. With over 30 years in the industry, Daren Lauda is a highly accomplished and versatile professional with a rich background in the technology and business sectors. Daren began his career as an Infantry Team Leader in the US Army. Leveraging his military experience, he transitioned into the corporate world and made a lasting impact in senior leadership roles at Fortune 500 technology companies like Fortive, PTC, and Salesforce. He also helped grow notable start-up companies, including Arbortext, Tririga, Mavenlink, and DispatchTrack. He is also the Founder of two companies, Outset and Second Step. [email protected] https://outsetops.com/ https://www.linkedin.com/in/darenlauda/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
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How to Build a Repeatable Revenue Architecture – Maria Trysla
Revenue By Design Transform your entire revenue ecosystem into a powerhouse of efficiency and growth by aligning your go-to-market leaders with a data-driven strategy. Revenue Architecture is a continuous process to align and integrate marketing, sales, and customer service to achieve more accelerated, predictable, and sustainable revenue performance - enabling an optimal exchange of value at every stage of the customer lifecycle. Revenue Architecture embodies the principles of recurring revenue and unites all revenue-generating functions—Sales, Marketing, and Customer Success—under a single, cohesive operating model with a shared language and unified objectives. By delivering an optimal exchange of value at every stage of the customer lifecycle, Revenue Architecture helps to accelerate a ‘flywheel effect’ by attracting and engaging ideal customers as prospects that are more likely to respond, selling more easily based on product-market-fit, helping customers realize better outcomes, retaining more, deepening and expanding relationships based on value, and building greater advocacy for your brand. Maria is a Global Marketing Executive Advisor or Fractional CMO focused on architecting data-driven, AI-enabled digital strategies for exponential growth. With more than 30 years of marketing experience, she provides proven leadership experience as CEO and CMO with a track record of driving revenue growth and successful exits with expertise spanning high-growth startups to global enterprises. In working with Maria, you'll enable cutting-edge business methodologies combined with strategic oversight and practical execution. [email protected] https://octaingrowth.com/our-team/ https://www.linkedin.com/in/mariatrysla/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
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