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Top 10 Revenue Builders Episodes
Goodpods has curated a list of the 10 best Revenue Builders episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Revenue Builders for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Revenue Builders episode by adding your comments to the episode page.

Adaptability and Coachability
Revenue Builders
02/02/25 • 7 min
In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan dive into the critical role adaptability plays in career success. They explore why some professionals resist change, how coachability and curiosity shape growth, and what leaders should look for when hiring top talent. Through real-world examples and insights, they unpack the psychology behind adaptability, trust, and long-term potential in business and sales leadership.
KEY TAKEAWAYS
[00:00:25] The Misconception About Adaptability – Many professionals mistakenly see adaptability as a weakness rather than a strength.
[00:01:28] The Evolution of Career Mobility – Job-hopping is no longer a red flag but an expectation in today's job market.
[00:02:39] Trust, Micromanagement, and Coaching Resistance – Leaders should examine the deeper reasons behind employee concerns about trust.
[00:03:44] The Fear of Change and Growth – Some individuals resist coaching because they fear exposing what they don’t know.
[00:04:07] The Link Between Coachability and Adaptability – Success depends on both being coachable and having the courage to act on feedback.
[00:04:58] The Ceiling Effect in Performance – Those who resist change often never reach their full potential.
[00:05:25] Curiosity as a Key to Growth – A lack of adaptability often correlates with a lack of curiosity.
[00:06:47] Recognizing and Managing Resistance in Employees – Leaders must understand when an employee’s resistance to change is really about their comfort zone.
QUOTES
[00:02:17] "It’s not a problem not to know, but it is a crime punishable by death not to do anything about it and not to ask."
[00:04:07] "Coachability and adaptability go together—you have to be coachable first, then courageous enough to change."
[00:04:58] "The best performers never protect their current level—they always push for what’s next."
[00:05:25] "Curiosity and adaptability are deeply connected—those unwilling to ask ‘what if’ often resist growth."
[00:06:09] "When employees pull the ‘trust card,’ it’s often their last resort to avoid change."
Listen to the full conversation through the link below.
https://revenue-builders.simplecast.com/episodes/the-importance-of-recruiting-behavioral-traits-with-chaz-maclaughlin
Enjoying the podcast? Sign up to receive new episodes straight to your inbox:
https://hubs.li/Q02R10xN0
Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4
Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/
Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0
Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

Locker Room Lessons with NFL Great Pepper Johnson
Revenue Builders
11/10/22 • 92 min
In this episode of the Revenue Builders podcast, our hosts John McMahon and John Kaplan talk to five-time (2 as player and 3 as coach) Super Bowl Champion Thomas “Pepper” Johnson. Pepper shares the good and the bad of the many leadership styles he encountered while playing and coaching alongside some of football’s greatest legends in the NFL. He stresses that talent does not equal success - focus, hard work, and a team-player attitude ultimately determine your fate. Pepper’s advice for leaders: find your own voice and be comfortable in your skin.
Additional Resources:
- America’s most trusted all-natural transdermal vitamin patch provider: https://buyb1.com/
- Learn how you can help reduce climate change and help rebuild the planet for future generations: https://www.breezypointenergy.com/
- Connect with Pepper on LinkedIn: https://www.linkedin.com/in/pepper-johnson-3a698312/
- Check out Pepper’s Instagram: https://www.instagram.com/pepj52/?hl=en
- Follow Pepper on Twitter: https://twitter.com/pepj52?lang=en
- Listen to More Revenue Builders: https://www.forcemanagement.com/revenue-builders-podcast
HIGHLIGHTS
- Focus on the game, not your pride
- Being a leader goes beyond the game
- Why Pepper never watched ESPN while playing in the NFL
- Leadership lessons from Harry Carson and George Martin
- Carry your own weight
- Make sure you're ready for your turn
- A strong culture is passed down from one generation to the next
- Never let distractions steer you away from your true potential
- One man is not bigger than the team
- Leadership styles learned from Bill Parcells, Bill Belichick, and Nick Saban
- Leaders need to find their own voice
QUOTES
Pepper on his legacy as an NFL player: "I really didn't realize the impact and the goals... and making my name in the league while I was playing. I really didn't see myself in that form. I was focused on doing my job and trying to win ball games as much as possible."
The common trait that differentiated NFL League players from the rest, says Pepper: "Those were the guys that allowed distractions, whether it was on the football field, or it was off the football field, allowing them to not really perform the way that they should've been performing. [There were] some teammates that I've had going even back to high school that I thought really had the talent to go to college and could play in the league because I've seen guys in the league with lesser talent. But when I had a conversation with those guys that made it in the league, a little more dedication was there."
Pepper's tips for leaders looking to find their own voice: "When you're trying to coach people, when you're trying to be your best, then you want to be comfortable. You don't want to feel like you have someone else's thoughts in your head. You have to make them your own."
Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Tactical Advice For Scaling Sales Organizations with Andy Byron
Revenue Builders
03/24/22 • 61 min
In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to established sales leader and current President of Lacework, Andy Byron. Andy gives actionable advice for scaling sales organizations, especially in defining your ideal customer profile.
HIGHLIGHTS
- The prerequisites of scaling a sales organization
- How to define your ideal customer profile
- Are geographic territories still relevant?
- Challenges of the Chief Revenue Officer role
- Founding CEOs aren't always the best leaders
- Don't rely solely on advice from venture capitalists
- Be open to evolution
- Scaling strategies can be repeatable
- Common mistakes that companies make when trying to scale up
- Don't try to change how customers want to buy your product
- Team players are essential in scalability
- Master the playbook and improve it
- Advice for new sales leaders
- Your actions as a leader impact other people
QUOTES
Andy: "When you think about the CRO's role, it's so hard because you're navigating a market of sales teams scaling the company, hitting the number. But then also part of the job a lot of people don't talk about and you both know this really well, is you also have to set expectations and navigate with your constituents in the executive team, the board, the CEO."
Andy: "When you have an executive team that's aligned and has patience and frankly has the ability to evolve over time and just kind of say 'alright, what's working and what's not', and it's an open line of communication, and that strategy doesn't change, that's when you see companies that win."
Andy: "For the first time leader, it's not about you, and what value are you gonna impart to the team? And the third thing, how are you gonna create a winning culture? Because people are gonna want to come work for you, people are gonna want to generate pipeline. People are gonna want to really inspect the forecast. If you're gonna create a winning culture, they're gonna want to do those things. I think, as a first time leader, any leader, but definitely a first-time leader, how are you gonna inspire people to go in?"
Andy: "It takes some really hard times to really reflect back and say 'well, am I really giving everything I can to not just work but to myself and to others that support me?' And when you have those three things really working for you, that brings out the best in you, which by definition brings out the best in everybody else. When one of those is lacking, everybody can see."
Connect with Andy with the link below:
Learn More about Force Management here: www.forcemanagement.com
- Taking on a New VP of Sales Role? Key Resources: | https://forc.mx/3KTEism
- More about Force Management | www.forcemanagement.com
- Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Mastering the Mind with Neha Saxena
Revenue Builders
10/06/22 • 67 min
In this episode of the Revenue Builders podcast, our hosts John McMahon and John Kaplan talk to the Breathe Yogi herself, Neha Saxena. Neha talks about the importance of breath in managing stress levels and improving overall outcomes both in your everyday life and your professional career. Tune in to learn about how your body’s stress response works, and learn breathing techniques such as the physiological sigh, which helps reduce the heart rate and bring down stress levels.
Additional Resources:
- Donate to help improve the quality of life for veterans and their families: https://projectwelcomehometroops.org/
- Connect to Neha on LinkedIn: https://www.linkedin.com/in/nehasaxenaprofile/
- Check out Neha’s website: https://www.thebreathyogi.com/about
- Learn more about Neha’s favorite movie, Haatim Tai on IMDB
- Listen to More Revenue Builders: https://www.forcemanagement.com/revenue-builders-podcast
HIGHLIGHTS
- Why stress is not necessarily bad for you
- Stress is part of your body's primary survival instinct
- How mastering your breath helps regulate the nervous system
- A toxic environment drives resignation more than compensation
- Breathing exercises to reduce heart rate, anxiety and stress
- You cannot manage the mind from the mind
- It's your mind's job to wander
- Tips for sitting and breathing better
- You cannot get rid of burnout by meditation alone
QUOTES
Neha on why stress is not necessarily what's hampering your performance: "Scientific data from sports science tells us that stress is not the killer of high performance. The real root cause that affects performance is the absence of recovery after a stressful period."
Neha's fundamental tip for stress management: "If you notice, anytime you're feeling stressed and you curb that fundamental urge to take action, to move, you'll feel it as a tremor in your body. And that is when you're feeling stressed, you end up blurting things that you don't want to say or later regret. To manage stress you have to fundamentally learn how to manage that aggression response."
Neha on breathwork and how it can help you manage your stress levels: "The point that I want to make is, you can't think your way out of it. Breath work is the tool because your thinking brain is being shut down when you're under stress."
Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Football, Sales, and Everything In Between with JD Brookhart
Revenue Builders
04/21/22 • 61 min
On this episode of the Revenue Builders podcast, John McMahon and John Kaplan talk to veteran football coach JD Brookhart. JD has led an interesting life, working as a coach for the Denver Broncos and several college football teams. He coached the Akron Zips to their first MAC Championship Title in 2005 and brought the team to their first collegiate bowl as a Division One program.
Beyond his life in football, JD also earned accolades as a salesperson during his time with Xerox and is now a managing partner at CJ&M Holdings. JD talks about the parallels between coaching football and managing sales teams, particularly in building a team, motivating them, and knowing how to lead them to success.
HIGHLIGHTS
- Parallels between sports coaching and sales work
- You need to know what motivates you and what motivates your team
- Nobody cares about what you know until they know you care
- Team chemistry can be just as important as individual talent
- Always work just a little bit harder to find success
- Leverage your network and believe in the power of who
- Accountability, Productivity, and Persistence
QUOTES
JD: "You got to have three rules to hiring. Number one, you got to know how to hire, two, you got to know how to fire, and number three, you got to do number one so you don't have to do number two."
JD: "The guys that I've seen that are really good coaches, many times have been walk-arounds trying to prove themselves. Guys that worked up the ranks, that came from smaller schools. Sometimes those guys that have been there, they understand what it takes to be good and the time that we have to put in to be great."
JD: "It’s always great to be on a winning team, but we’ve all been in a situation when things aren’t going so well. Whether it be the revenue numbers or the Games in the win column – that’s when real leaders differentiate themselves."
JD: "I look back on it, and I don't know of a job that I got by myself. I had somebody helping me or somebody I met along the way, which just changed the course of my life. I've just been fortunate to be around the people I've met through the course of my career."
Connect with JD via LinkedIn: https://www.linkedin.com/in/jd-brookhart-ba647977/

Hard Work, Grit, And Removing Friction For Your Teams
Revenue Builders
12/08/22 • 65 min
In today’s episode, John McMahon and John Kaplan chat with COO of Tenable and veteran sales leader Mark Thurmond. Mark shares his experience with both the personal and professional actions that lead to success, and what he looks for when hiring to build a powerhouse team. He imparts valuable advice for both sellers and leaders on patience, persistence, and humility. His #1 piece of advice? Keep it simple - in sales, in leadership, and in strategy. Hear Mark explain why the basics, done well, can actually be the most powerful approach.
Additional Resources:
- Support families affected by cancer through the Ellie Fund: https://www.elliefund.org/
- Learn how to reduce cyber risk with Tenable: https://www.linkedin.com/company/tenableinc/
- Connect with Mark on LinkedIn: https://www.linkedin.com/in/mark-thurmond-350a4628/
- Listen to More Revenue Builders: https://www.forcemanagement.com/revenue-builders-podcast
HIGHLIGHTS
- Leading by influence rather than control
- 3 H’s of success: Head, heart, and hard work
- Leaders need to take personal control of enablement
- Data reduces drama
- Channel marketing
- Simplification and communication are key to great leadership
QUOTES
MARK: It’s all about messaging, positioning, metrics, and strategy
"The leaders that could actually truly impact and simplify messaging, positioning, metrics, and strategy. They're the ones that actually drove the most productive teams. So kind of early, my career communication was a massive big part of the kind of the foundation of building my career and the characters that I want it to fall throughout my career.
MARK: Hard work is the greatest equalizer, wherever it is
"My dad used this term all the time it’s hard work is the great equalizer, and I know it sounds corny, but it is stuck with me for my entire life, and it is truly proven both in athletics and in business. That hard work is the great equalizer.”
Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

The Navy SEAL Approach to Leadership
Revenue Builders
05/25/23 • 30 min
As we commemorate Memorial Day, we wanted to share some of the great lessons shared by some of our veteran guests. There’s no higher-stakes environment in which to learn about leadership, teamwork, and perseverance, and we in the sales world can learn a lot from their service.
Tune in as VMWare Chief Operating Officer Mike Hayes and TakingPoint Leadership CEO Brent Gleeson talk about the importance of taking the harder path versus easy decisions, key leadership traits, and adapting the right mindset to succeed. Learn all of this and more on this episode of Revenue Builders.
Here are some key sections to check out:
02:24 Mike Hayes on high-performing people living in "two places at once".
08:34 Mike on taking the harder decisions and helping others do so as well
19:23 Brent Gleeson differentiating between the ones that excel and those that didn't make it
23:52 Brent on channeling pain pathways
Additional Resources:
- Learn more about Mike Hayes: https://www.thisismikehayes.com/
- Get his book Never Enough: https://a.co/d/6sDG3NL
- Learn more about Brent Gleeson: http://www.brentgleesonspeaker.com/index.html
- Get his book Embrace the Suck: https://a.co/d/9JCAyBB
QUOTES
You're only excellent if you know you're never excellent enough - Mike: “Whatever ways we definite 'better', I think it has nothing to do with seniority, age, or where we are in our careers. You can be ninety-something years old and still be trying to get better at different things.”
Brent on having a passion for what you're trying to accomplish: “If you think about any lofty goal we've ever pursued in life whether it's sports, work, charitable organizations, or in relationships, no lofty goal is ever achieved without some stress, pain, and adversity.”
Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064
The Shift Group works to place Veterans in sales roles. If you have open roles to fill, please contact them here: https://www.shiftgroup.io/companies-registration

Becoming a Transformative Leader
Revenue Builders
05/11/23 • 45 min
Truly great leaders transform the people and teams that they work with. We’ve been lucky enough to have some conversations with some truly transformative leaders on the Revenue Builders Podcast. This week, we’re sharing some of our favorite golden nuggets from some memorable guests.
Tune in as MongoDB CRO Cedric Pech, War Veteran & Mentor Anthony Anderson, Former CEO of Iron Mountain & Chairman for Fairwinds Bob Brennan, and JD Brookhart talk emotions in times of chaos, different types of leadership and leadership issues, and how to help people reach their true potential. Learn what it takes to be a great leader on this episode of Revenue Builders.
Here are some key sections to check out:
01:08 Cedric Pech on transactional leadership vs transformative leadership
16:13 Anthony Anderson on emotions and understanding the why of everything he does
26:42 Bob Brennan on what it means to keep people from themselves
30:24 JD Brookhart on building trust in a team and how bad character can affect the morale of the entire team
Additional Resources:
- Connect with Cedric Pech: https://www.linkedin.com/in/cedricpech/
- Connect with Anthony Anderson: https://www.linkedin.com/in/anthony-anderson-441177129/
- Connect with Bob Brennan: https://www.linkedin.com/in/bobbrennan236/
- Connect with JD Brookhart: https://www.linkedin.com/in/jd-brookhart-ba647977/
- How to Lead through Economic Change: https://forc.mx/3M8NBrU
QUOTES
Cedric quotes a French author on training people on the sales process: “If you want to build a ship, don't drum up people to collect wood and don't assign them task and work only but rather teach them to long for the endless immensity of the sea. When you define the sales process, when you train the people on qualifying things, these are all incredibly important things to do you make them competent at doing that.”
Anthony on navigating your environment in times of chaos: “This kind of what you're being told and what you're supposed to act on but ultimately what you're observing and what you're feeling. So some of the chaos of war is not just what's happening outside. It's what's happening in your heart and in your mind.”
Check out John McMahon’s book here:
https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Leading Through Economic Challenges with Murray Demo
Revenue Builders
03/23/23 • 64 min
“The best sales leaders are actually business leaders.” Murray Demo joins John McMahon and John Kaplan on a new episode of the Revenue Builders Podcast. A six-time CFO and board director for Citrix, Easy Software, Centrify, Qualtrics, and Lacework, Murray joins us to discuss the importance of the big picture for sales leaders. He explores how leaders can start to zoom out from just sales success into constructing a full-scale business strategy, and shares advice for CFOs and CROs approaching economic downturn.
Everything is a trade-off when you’re making complex business decisions, but how can you be sure you’re making the best decision for the long-term health of your company? Murray suggests getting on the ground meeting people and staying informed on what’s happening at every level of the organization. Dig into even more advice for sales leaders in this episode of Revenue Builders.
Here are some key sections to check out:
08:29 The key metrics to look for in sales performance
13:47 Balancing fiscal responsibility with agility
20:40 Compensation programs’ impact on company performance
29:37 Expectations of cost justification and commitment
42:38 Defining a good company
56:31 Defining a down round and how to handle it
Additional Resources:
- Connect with Murray Demo on LinkedIn: https://www.linkedin.com/in/murray-demo-59a31117/
- Visit the Lacework website: https://www.lacework.com/
- More resources for leaders facing economic change: https://forc.mx/3neLAR7
QUOTES
Murray - Where the best leaders come from: “What I have found, though, is the best sales leaders are actually business leaders, they made a transition from carrying the bag and trying to make their number and tunnel vision and closing business, which is what you have to do to start your career, but as you progress up, the ones that are the most successful, they turn into business leaders and trying to solve a problem more at a company level than just for a specific sales oriented activity.”
Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

John McMahon's Perspective on SKOs and Motivation
Revenue Builders
12/29/24 • 6 min
In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan discuss the keys to creating impactful sales kickoffs (SKOs). They explore strategies to motivate sales teams, align them with company goals, and provide the knowledge and skills necessary to succeed in the upcoming year. With insights on product presentations, leadership speeches, and peer-to-peer knowledge sharing, this episode offers a blueprint for making SKOs a transformative event for your sales force.
KEY TAKEAWAYS
[00:00:26] The primary objectives of an SKO: motivating the sales team, aligning them with company goals, and providing training.
[00:01:37] Peer-to-peer knowledge sharing during SKOs is an often overlooked, yet invaluable benefit.
[00:03:03] Product updates during SKOs: only present when there is a clear, well-differentiated value proposition. Avoid overpromising timelines or features.
[00:04:13] Leaders must intimately understand the challenges faced by their sales teams to inspire and motivate effectively.
[00:05:27] Creating a “platform of opportunity” and defining clear, aspirational goals motivates high-performing salespeople to fully commit.
QUOTES
[00:01:37] “The priceless piece of SKOs is the transfer of knowledge between sales reps—it’s not just top-down training.”
[00:03:31] “Don’t make promises you can’t keep about product timelines; it’s the fastest way to demotivate a sales force.”|
[00:04:35] “Tell your sales team why they’ll be better at their job, why they’ll make more money, and how they’ll achieve their career aspirations.”
[00:05:27] “People want to stand on a platform of opportunity that elevates them to be a special individual on a special team.”
Enjoying the podcast? Sign up to receive new episodes straight to your inbox:
https://hubs.li/Q02R10xN0
Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4
Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/
Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0
Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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FAQ
How many episodes does Revenue Builders have?
Revenue Builders currently has 239 episodes available.
What topics does Revenue Builders cover?
The podcast is about B2B Sales, Management, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Revenue Builders?
The episode title 'Lessons Learned in Growing Sales Organizations' is the most popular.
What is the average episode length on Revenue Builders?
The average episode length on Revenue Builders is 42 minutes.
How often are episodes of Revenue Builders released?
Episodes of Revenue Builders are typically released every 3 days, 15 hours.
When was the first episode of Revenue Builders?
The first episode of Revenue Builders was released on Feb 15, 2022.
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