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Revenue Brothers - The hard truth about data trust | #029

The hard truth about data trust | #029

Revenue Brothers

06/28/24 • 38 min

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How often do you argue about your data? How many times have numbers been questioned? And is the data you're even gathering helpful in the first place? We all want to make data-driven decisions. But what happens when you lack that data trust?

In this episode, Raul and Toni talk about the reason why so many companies struggle with data trust, and introduce a framework to get it back.

  • (00:00) - Introduction
  • (08:06) - The data diet
  • (15:29) - Rolling out metric frameworks
  • (19:03) - ATAA: Acccuracy, Transparenct, Analyzability & Acrionability
  • (26:17) - ATAA: Transparency
  • (35:29) - ATAA: Analyzability and Actionability

06/28/24 • 38 min

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