Transforming Hospitality with People and Technology: A Conversation with Sherif Mityas

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Prepare to be inspired by Sherif Mityas, the innovative mind who transformed TGI Fridays with AI before it was even a buzzword. Discover how Sherif's journey from aerospace engineering to becoming the CEO of Brix Holdings, which includes beloved brands like Friendly's and Clean Juice, has shaped his unique leadership approach. From his early days at Sears and his pivotal roles at Movie Gallery and Hollywood Video, Sherif shares career-defining moments and insights into the changing landscape of consumer behavior in the restaurant industry.
Imagine AI as your right-hand assistant, streamlining operations and enhancing customer experiences. In this episode, we explore the revolutionary potential of AI in the hospitality sector, especially in supporting general managers with crucial data for better decision-making. Sherif's expertise highlights the balance between leveraging technology for personalized service and maintaining high standards of operational excellence. Learn how reinvesting cost efficiencies into supply chains and infrastructure can elevate the guest experience and why effective communication is a cornerstone of successful leadership.
Authenticity and adaptability are key themes as Sherif recounts personal experiences that have shaped his leadership style. From taking improv classes to improve quick thinking to overcoming imposter syndrome, his stories underscore the importance of humility and continuous learning. Tune in for an engaging conversation that bridges the gap between top executives and our audience, offering rare and valuable insights.Biography:
Sherif Mityas is an experienced strategist and executive leader with over 25 years in the retail and hospitality sectors, known for driving innovation and delivering significant stakeholder value. As the CEO of BRIX Holdings, a leading restaurant investment group, Sharif oversees a portfolio of over 350 locations across multiple brands, including Friendly’s, Red Mango, Orange Leaf, Smoothie Factory+Kitchen, SouperSalad, and Pizza Jukebox.

Sherif's career is marked by his tenure as the Chief Experience Officer for TGI FRIDAYS, where he led the brand’s strategy, marketing, innovation, and digital transformation. He also served as the CEO for Hollywood Video/Movie Gallery and Game Crazy, demonstrating his ability to lead organizations through significant changes and challenges. Recognized as one of the top 10 innovators in the restaurant industry by Nation's Restaurant News and the Global CXO of the year in DFW, Sherif is celebrated for his strategic vision and expertise in customer experience management, marketing, and consumer analytics.

A strong advocate for diversity and a robust organizational culture, Sherif has been named one of DFW’s Most Admired CEOs by the Dallas Business Journal. His educational background includes a B.S. in aerospace engineering from Boston University, an M.S. in mechanical engineering from Rensselaer Polytechnic Institute, and an MBA from Northwestern’s Kellogg School of Management.

Contact/Profile: https://www.linkedin.com/in/sherif-mityas-94a91116/