Staying Relevant with The Guest - Laura Purser, Fuzzy’s Taco Shop

From entry-level to executive status, Justin McCoy has been at Cousins for over 14 years. And that long-term tenure and consistency has helped the brand fare better than most during the pandemic.

Several years ago Justin, VP of Marketing, and his executive team prioritized technology investments and contactless ordering solutions (delivery, online ordering, loyalty, drive-thru). That combined with his team’s keen data-driven focus and media chops landed Cousins Subs back on plan in early June.

In this episode, Jen talks to Justin about the evolving Wisconsin-based brand menu and the three key strategies—beyond early tech investments—that set the brand apart from the start of the pandemic:

• Partnering with finance teams internally to project best, worst, and mid-case scenarios
• Embracing media and PR, flooding airwaves with info about where/how to order food.
• Deploying transparent communications daily, from one source, their President.

Hear more about how Justin stays on the cutting edge of the industry and how he’s continuing to drive incremental sales growth and guest frequency at this beloved Midwest brand.

• Connect with Justin on LinkedIn
• Cousins Subs
• White House Subs

Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands