Why do the Majority of New Products Fail? How to Avoid a Product Launch Flop

How can product marketers make sure that they are successful in launching a new product?

In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful marketing strategy that gained significant attention at CES by displaying a 'gallery of flops' featuring failed products from major companies, highlighting how Prelaunch.com can help avoid similar failures. Narek emphasizes the importance of data-driven decisions in product development and marketing, advocating for a methodology that includes user feedback and AI analytics to refine product concepts. The discussion covers the challenges and strategies of avoiding market failures through proper validation and adaptation, aiming to spare creators from investing in ideas that may not resonate with their target audience.
00:59 The Gallery of Flops: A Marketing Masterstroke
03:26 The Impact of Creative Marketing on Business Success
06:24 The Premise and Promise of Prelaunch.com
06:31 The Methodology Behind Avoiding Product Flops
10:40 Real-world Impact: Client Success Stories and Insights
14:16 Advice for Marketers: Avoiding the Wall of Flops
16:21 Confronting the Hardest Truths in Product Development

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