The Art of Personal Branding and Its Influence on Modern Leadership

How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBM

In this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details her four foundational elements of effective personal branding: subject matter expertise, storytelling, unique value proposition, and impact/legacy. She also talks about her books, 'Influence Unleashed' and a piece on whole human leadership, providing insights into creating a lasting legacy through personal branding and leadership. Additionally, Victoria highlights the necessity of being authentic, understanding your audience, and having a clear goal for your brand. The episode concludes with Victoria offering advice on embracing discomfort for growth and opportunity, underlining the profound impact personal branding can have on career success.
Check out Victoria's web site, talks and books.

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01:04 The Power of Personal Branding

03:44 The Power of a Strong Personal Brand: Becoming the #1 Social Seller at IBM

06:37 Implementing Personal Branding: Goals, Audience, and Planning

08:08 The Impact and Rewards of a Great Personal Brand

09:46 Victoria's Books on Personal Branding and Leadership

11:25 Final Thoughts on Personal Branding and Leadership

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