How to Drive 10X Returns with Influencer Marketing - Integrated Marketing Strategies

Today's episode will make you think differently about how to be successful with influencer marketing.
In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts. He highlights the importance of not solely depending on influencers for direct ROI but using them as part of a larger marketing mix, involving content creators to enhance relatability and authenticity in marketing campaigns. Through stories of successful campaigns and practical advice, Dan emphasizes the value of starting small, testing different influencers, and ensuring marketing fundamentals are in place before adding influencers as 'fuel to the fire'. The conversation concludes with tips for creating long-term partnerships with influencers based on data-driven decisions and the overarching recommendation to integrate influencer marketing into a holistic marketing strategy.
Check out Dan's agency Get Hyped
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00:21 The Core of Get Hyped: Influencer Marketing Insights
01:12 Success Stories: From E-Bikes to Weight Loss Clinics
03:34 The Evolution of Influencer Marketing
10:59 The Challenges of Influencer Marketing and Strategy Tips
13:27 Choosing the Right Channels for Influencer Marketing
15:10 Key Advice for Launching an Influencer Program
19:10 Final Thoughts on Integrated Marketing Strategies

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