
JS035 How to INFLUENCE and ENGAGE
03/28/16 • 11 min
Imagine that you’re an employee trying to transition to an entrepreneur life. You will need resources to jumpstart a great business idea. How do you get people to help? How do you convince clients or customers to go with you and not with their current vendor?
If your target audience are global then how would you communicate to global audience without running into cross - cultural differences? Another situation could be as a leader you need your employees or team to change the direction of a project, with ease without significant opposition?....continue reading
Imagine that you’re an employee trying to transition to an entrepreneur life. You will need resources to jumpstart a great business idea. How do you get people to help? How do you convince clients or customers to go with you and not with their current vendor?
If your target audience are global then how would you communicate to global audience without running into cross - cultural differences? Another situation could be as a leader you need your employees or team to change the direction of a project, with ease without significant opposition?....continue reading
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JS034 SOCIAL APPROVAL: Mental barriers of SUCCESS (Part 5)
Human beings are social creatures. We need social interactions in order for us to be happy and to thrive. Also, this same notion of being social was responsible for the growth of our civilization, it all happened by sharing ideas, developing them and critiquing them.
Because of the social interactions we...continue reading
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JS036 PERSUASION: How to INFLUENCE (Part 1)
Persuasion is an art, because too much of it can make you look aggressive and too little makes you a pest. But when applied right Persuasion can get you what you want.
Persuasion’s first written accounts are found in ancient Greece, where all trials were held in assembly or in public setting, both Prosecution and Defence rested their case as it's done today but the more persuasive you are, the higher the chances of the decision being in your favour.
Persuasion was so essential that Artistotle even provided 3 reason why someone should learn Persuasion.
- According to Aristotle if you lose a case or trial it’s due to lack of Persuasion skills. Therefore you must learn Persuasion in order to defend yourself.
- It is an excellent tool for teaching - Because as a teacher your need to have students attention so your message as a teacher can be conveyed effectively. Also, as a teacher your need to gain respect of your students and that can only be accomplished if they see you as an influencer.
- A good communicator must be able to argue from both end of an argument
Furthermore, Aristotle provided 3 key ingredients that an effective persuasion master must have:
- ethos (credibility)
- logos (reason)
- pathos (emotion).....continue reading
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