
S6 E1 | Intersection of Onchain and Physical w/Maz & Eiman
10/05/23 • 57 min
On our first episode of Season 6, we have the privilege of speaking with Maz and Eiman, co-founders of Crowdmuse, a platform for multiplayer collaboration on fashion drops and digital IP rights.
Maz and Eiman explain what digiphysical goods are, not just in the context of fashion, but as it relates to any physical item with a digital counterpart, or vice versa. They do an excellent job of explaining what the benefits are for digital goods to have a physical counterpart, why we might need certain products to be stored on the blockchain, and how onchain IP works.
That naturally led into a conversation about consumer crypto because not only is that what all the VCs are talking about nowadays, but digiphysical goods also live primarily in the consumer space. Maz and Eiman talk about how onchain consumer products will change the way we view identity, community, and brands and whether we should expect to see digiphysical goods permeating into all industries, not just the entertainment and consumer space as we’ve seen it to date.
Finally, Maz and Eiman give us an insider look into Crowdmuse, and Eiman answers a spicy question from the community.
COLLECT THIS EPISODE
FOLLOW US
Rehash: https://twitter.com/rehashweb3
Diana: https://twitter.com/ddwchen
Maz: https://twitter.com/mmazco
Eiman: https://twitter.com/eimsoliman
Crowdmuse: https://twitter.com/crowdmuse
LINKS
- Crowdmuse Whitepaper v1
- Crowdmuse Resources
- Metafactory
- MetaBirkins/Hermes Lawsuit
- Fashion IP Precedents
- Seed Club
- Slow Rodeo
- Jaya (for privacy content)
- Nym Project
- Multiplayer Creation Report by 1kx
- 100 True Fans by Li Jin
TIMESTAMPS
0:00 Intro
2:29 Rehash community governance
3:32 What are digiphysical goods?
5:55 How do digital and physical items link together?
7:48 How do onchain goods differ from offchain digital goods?
11:10 What is onchain IP and how does it work?
25:08 Why is consumer crypto all the rage now?
33:21 How will onchain consumer products change the way we view identity, community, and brands?
37:04 Challenges that digiphysical goods face
43:08 Origin story of Crowdmuse
47:05 Future plans for Crowdmuse
51:47 Who Maz wants to hear on the podcast next season
52:36 Eiman’s favorite crypto drama
54:48 Follow Maz and Eiman
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
On our first episode of Season 6, we have the privilege of speaking with Maz and Eiman, co-founders of Crowdmuse, a platform for multiplayer collaboration on fashion drops and digital IP rights.
Maz and Eiman explain what digiphysical goods are, not just in the context of fashion, but as it relates to any physical item with a digital counterpart, or vice versa. They do an excellent job of explaining what the benefits are for digital goods to have a physical counterpart, why we might need certain products to be stored on the blockchain, and how onchain IP works.
That naturally led into a conversation about consumer crypto because not only is that what all the VCs are talking about nowadays, but digiphysical goods also live primarily in the consumer space. Maz and Eiman talk about how onchain consumer products will change the way we view identity, community, and brands and whether we should expect to see digiphysical goods permeating into all industries, not just the entertainment and consumer space as we’ve seen it to date.
Finally, Maz and Eiman give us an insider look into Crowdmuse, and Eiman answers a spicy question from the community.
COLLECT THIS EPISODE
FOLLOW US
Rehash: https://twitter.com/rehashweb3
Diana: https://twitter.com/ddwchen
Maz: https://twitter.com/mmazco
Eiman: https://twitter.com/eimsoliman
Crowdmuse: https://twitter.com/crowdmuse
LINKS
- Crowdmuse Whitepaper v1
- Crowdmuse Resources
- Metafactory
- MetaBirkins/Hermes Lawsuit
- Fashion IP Precedents
- Seed Club
- Slow Rodeo
- Jaya (for privacy content)
- Nym Project
- Multiplayer Creation Report by 1kx
- 100 True Fans by Li Jin
TIMESTAMPS
0:00 Intro
2:29 Rehash community governance
3:32 What are digiphysical goods?
5:55 How do digital and physical items link together?
7:48 How do onchain goods differ from offchain digital goods?
11:10 What is onchain IP and how does it work?
25:08 Why is consumer crypto all the rage now?
33:21 How will onchain consumer products change the way we view identity, community, and brands?
37:04 Challenges that digiphysical goods face
43:08 Origin story of Crowdmuse
47:05 Future plans for Crowdmuse
51:47 Who Maz wants to hear on the podcast next season
52:36 Eiman’s favorite crypto drama
54:48 Follow Maz and Eiman
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
Previous Episode

Season 6 Trailer
Season 6 of Rehash: A Web3 Podcast starts on Thursday, October 5, 2023 with new episodes every Thursday until December 21, 2023.
Season 6 will be pretty heavily focused on consumer crypto and creators, with a couple of more technical episodes sprinkled in there as well. Some names you might recognize are Luca Netz from Pudgy Penguins, Steph Alinsug, a repeat guest who’s now working on a new project called VESSEL, Maz and Eiman from Crowdmuse, and Hudson Jameson, a true Ethereum OG.
You can find the full guest list in our pinned post on Twitter @rehashweb3.
FOLLOW US:
Rehash: https://twitter.com/rehashweb3
Diana: https://twitter.com/ddwchen
SUBSCRIBE:
Apple Podcasts: https://podcasts.apple.com/us/podcast/rehash-a-web3-podcast
Spotify: https://open.spotify.com/show/0ih4vN6lXKh4jt7VQYfjva
SEASON 6 SPONSORS:
Quests: https://quests.com/
Lore: https://lore.xyz/
LINKS:
Website: https://rehashweb3.xyz
Substack: https://rehashweb3.substack.com
Mirror: https://rehash.mirror.xyz
Lenstube: https://lenstube.xyz/channel/rehash.lens
Twitter: https://twitter.com/rehashweb3
Instagram: https://instagram.com/rehashweb3
TikTok: https://tiktok.com/@rehashweb3
Discord: https://discord.gg/9mrS8PmRh4
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
Next Episode

S6 E2 | Monetizing Music Through Fail Proof Incentives w/Laura Jaramillo
On this episode of Rehash, we speak with Laura Jaramillo, CEO and co-founder of SONA, about helping artists build a more sustainable revenue, designing fail proof protocol incentives, and using music to onboard the next billion users to crypto.
Like many of us, Laura’s journey into crypto was a winding one with many seemingly mismatched pieces that somehow all came together and are contributing to her work at SONA today. After turning down a deal from a major record label at age 16 to become the next Shakira, Laura decided to pursue furniture design at RISD (Rhode Island School of Design), which eventually led her into product and protocol design and designing what is now SONA, a platform to help musicians monetize their music in a different way.
We do a couple of deep dives in this episode - the first one on how to build a sustainable revenue for artists by implementing crypto and DeFi primitives into a music streaming service, and the second on how to design the most effective incentives for a protocol that’s resistant to spam bots and token miners.
We also talk about her new project, SONA, the super random way in which she met her co-founder, TOKiMONSTA, and Laura and Diana have a full circle moment when Diana realizes that a party she had attended almost a year ago during Art Basel was in fact a party put on by Laura and TOKiMONSTA to celebrate one year of their meeting and the birth of SONA.
If you’re a musician or creator or any kind, or if you have any interest in the creator economy from any angle, you’ll want to listen to this episode. To get exclusive access to check out SONA and sign up as an early user, fill out the typeform linked below.
COLLECT THIS EPISODE
FOLLOW US
Rehash: https://twitter.com/rehashweb3
Diana: https://twitter.com/ddwchen
Laura: https://twitter.com/LauraTJD
SONA: https://twitter.com/sonastream
LINKS
TIMESTAMPS
0:00 Intro
3:05 Laura’s background
9:12 Rejecting a music label at age 16
14:44 History of music consumption
17:33 How monetization works on SONA
21:27 Why is SONA a protocol and not just an app?
23:33 How to design a generous protocol
29:09 Web2 vs web3 incentive design
32:13 Origin story of SONA
39:43 How Laura onboards friends to crypto
44:56 Follow Laura and SONA
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
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