Real Estate Marketing Dude

If you are expecting one conversation to convert your next client, you might need to think again. Today we are going to talk about what it takes to keep the referrals coming.Three Things You’ll Learn in This EpisodeHow to build relationships with clients.Why you aren't converting leads.How you can bring in more clients.ResourceCheck Out SheridanStReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:Speaker 1 0:00 So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas the real estate marketing division, this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedSpeaker 1 0:31 What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, I'm sure we're gonna chat about today's we're gonna get right in down and dirty with lead generation, specifically, digital online, social media, Google Tiktok, Facebook, lead generation, we're gonna go through basically the ins and outs of it, we have a guest today that this is what he does, I'm gonna dissect his funnel live right now with you guys and sort of show you behind the scenes of what really goes on. But here's the overall message I want you to get. I just met him 20 minutes ago, so fucking, I have no idea what he's gonna talk about. But I'm almost positive, we're gonna agree on this. Nobody converts on the first damn touch, you're not going to get her in bed, the first time you see her, you're going to need to build a relationship online build trust build authority, and over time, you might get lucky. So what I'm getting at today is that this is not a one touch thing. And there's a reason why some teams do very, very well at lead generation is because they have everything crinkled on all cylinders. And these one stop shop people, it's very hard to compete against that in the marketplace because you don't have your auto responder set. You don't have retargeting setup, you don't have this video going to this video and email, text message like there's a lot of shit going on. So we're going to break that down and the confusion of it very simplified today. But the reason why this is titled this way is because you don't get married on a first date, and you're not going to convert the first time you touch somebody, it's gonna be a series of multitude. Now if you do congratulations, we all get lucky once in a while. But it's nothing that we hang our head on or count on each and every night. We go out here and I'm saying, All right, so without further ado, we're gonna go out and introduce our guests. This guy's a fucking Colombian. You guys might not know this, but I am a Colombian 50% I always claimed my Mexican side. But I'm actually all Latino, 5050 Colombian and Mexican and actually finally met one of the other one other Colombians that I've met in a long time in the space, especially in the real estate. And so I'm excited to have you here. Without further ado, who's going to introduce our guest, Mr. Cody. Hey, what's up, dude?Speaker 2 2:28 Man, I really excited I love that intro. You know, I we definitely share that same ethos to, to business to lead generation and marketing. And just super excited. Yeah, with you today.Speaker 1 2:39 You know what people used to always tell me, Mike, you're a white Mexican. And now I know why it's because it comes from my Colombian side. And Cody is as white as I am guys. But we're both Latinos. So it's funny thatSpeaker 2 2:49 I see I'm actually not, I gotta set this record straight. I'm actually not Latino at all. I thought you're Colombia. No, I'm from I'm from I'm Canadian. We? I, yeah. I have Italian and I have Italian in me and I have a little bit of English, but I'm not Colombian.

Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. [...]

Today is gonna be a quick lesson on how you can not only survive, but thrive during a recession. While everyone is cutting costs and sacrificing marketing, you can start dominating the field. One of the best ways to do that is to start with your database. Three Things You’ll Learn in This EpisodeHow to seize opportunities in this market.How to use your database to maximize clients.How can we stay in front of our database?ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living, it's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks, what we're gonna be chatting about today, I don't have any gas, we're going to do a little bit of a teaching moment. And with this recession, with all these things coming on, I think it's more than ever important if someone helps lead the way, from someone who has actually been through these types of markets before. I know it's coming, I feel it's coming. I'm ready for it. So I want to be able to provide a lot of that insight because I've been here before, folks, I've done this in the past, and I cannot wait to do it again. First off, these markets are great, there's a ton of opportunity in them. And I understand that you may be scared right now. But don't be be encouraged. Business may be slow a little bit for the time being, but it's okay. It's what you do now, though, that's going to pay off tomorrow. So this is the time when you do not sit down and go hide in the closet, because you're too fucking scared to go out there because you don't know where your next commission paycheck is going to be. This is not the time that you go out and you start crying, and just keep on doing more and more of the same. This is when you look at your business and you focus and working on it. And what I want to dedicate this week's show to is one of those little areas that I'm going to encourage you to focus on, and that is going to be on your database 100% This entire podcasts gonna be focused on just how to own your database, and I want to take you through a very simplistic way to stay in touch with them. Now, I literally just got off a call. And it's the same question every single time I get, how are you staying in front of your database, you know, when we bring people on board, we're recruiting their content, and one of the things we do with them as we build their database for them, so that when we create their videos, we put the videos in front of the right people and the right people are always the right people, you know, past clients, friends, family, aunts, and uncles. And I'm just shocked that literally, no one ever talked to you as a system to stay in front of their database, or stay in relationship with them. And every single person I talked to well over on average, over 6070, most times 80% of their business is coming from that very database, but they don't even have a system to market it and stay in touch with it. And to me, that's just crazy. Like, folks, we know where the business comes from. In this business, it comes from people we already know not strangers. Okay. We'll, we'll do a lead generation podcast next week. But let's focus today on sphere of influence over 80% of businesses comes from people we know we met in the past and we personally used or we run into over 80%. So the number one, regardless of the market conditions, the number one form of marketing and a real estate agents business is always been to stay in front of their own database. And let's first define what your database is,

The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you re getting for your clients. Are you investing thousands of dollars in portal leads? How s that working out for you? If your business is [...]

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of [...]