Episode 71: Joe and Matt Maximum Exposure with Podcasting and Traffic
05/23/19 • 75 min
Buckle your seatbelts, party people! Today’s episode of Real Estate Investment Profit Masters is taking a different turn. I’ve brought on two of my good friends, Matt Wolfe and Joe Fier from the Hustle and Flowchart Podcast, to talk about how you can start your very own podcast.
It might sound weird, I know. Real estate investing and podcasting? Whodathunk? But it’s seriously one of the best marketing strategies you can use as a real estate investor to get maximum exposure and authentically build your business. I know most of you are already familiar with all the different online and offline forms of marketing, but today is the today you should really consider podcasting.
Podcasting is still in its infancy, meaning you have a lot of opportunities to mold it around your unique brand and profit master strategy. I brought Matt and Joe here today specifically because their podcast is angled at entrepreneurs and small business owners like you and me. They know what it’s like to start a podcast from the ground up, and they’re sharing all of the strategies that they’re using right now to drive traffic and generate new and exciting business leads.
What you really need to know about podcasting before going into this episode is how authentic it can be. Matt is going to share his own personal advice on how to be authentic and effective, but what you need to know up front is that, with a podcast, you’re having a personal conversation with each and every one of your listeners. That’s why it’s worth a try.
No amount of marketing can be as effective as a recommendation from a friend. What better way to become a friend than by getting on a microphone and talking candidly about yourself and your business? Your listeners are going to tune in with their headphones or in their car and carry your story with them throughout their day. How powerful is that? If you’re ready to tap into this underutilized marketing tool, then tune in right now. Podcasting could be just what your business needs to jump to that next level.
MINUTE MARKERS
4:26 - Meet Mr. Matt Wolfe and Joe Fier!
5:00 - Why is podcasting such a fantastic marketing tool?
7:30 - How long have Matt and Joe been podcasting?
8:44 - Our thoughts on podcasting vs. television
9:57 - Is podcasting taking over radio?
11:44 - How to use podcasting as a real estate investor
16:13 - Can you use podcasts to attract buyers?
18:01 - What about attracting sellers?
21:11 - Joe and Matt’s top tips and tools for starting your own podcast
23:00 - How to get your podcast on iTunes (and other networks!)
24:14 - Why do people worry about the mic so much?
27:09 - Using Alexa to promo your podcast
28:08 - How expensive are podcast production tools?
30:03 - How many times a week should you record your podcast?
30:44 - Matt and Joe breakdown their method for batch recording
34:18 - Matt and Joe’s favorite audio editing tool
35:30 - What’s the biggest benefit of having a daily podcast?
37:05 - How to lead your real estate business with a podcast
38:55 - What traffic generating methods are working for Matt and Joe right now?
43:06 - How to use Google SEO to attract listeners
44:00 - How to use YouTube SEO to attract listeners
46:35 - What’s the greatest lesson these guys have learned?
48:00 - Matt’s advice on being authentic
49:29 - The guys’ favorite motivational business quotes
51:40 - Matt and Joe recommend their favorite books
53:06 - Check out their favorite mobile apps
55:59 - Do these guys get 8 hours of sleep every night?
57:16 - What’s their morning routine?
59:07 - Joe explains EFT and his meditation techniques
64:50 - What are Joe and Matt most grateful for?
66:22 - What motivates these guys to get out of bed in the morning?
70:34 - Connect with Matt and Joe at hustleandflowchart.com/cory
RESOURCES
Storybrand by Donald Miller
Meditations by Marcus Aurelius
Straight Line Leadership by Dusan Djukich
Getting Things Done by David Allen
Buckle your seatbelts, party people! Today’s episode of Real Estate Investment Profit Masters is taking a different turn. I’ve brought on two of my good friends, Matt Wolfe and Joe Fier from the Hustle and Flowchart Podcast, to talk about how you can start your very own podcast.
It might sound weird, I know. Real estate investing and podcasting? Whodathunk? But it’s seriously one of the best marketing strategies you can use as a real estate investor to get maximum exposure and authentically build your business. I know most of you are already familiar with all the different online and offline forms of marketing, but today is the today you should really consider podcasting.
Podcasting is still in its infancy, meaning you have a lot of opportunities to mold it around your unique brand and profit master strategy. I brought Matt and Joe here today specifically because their podcast is angled at entrepreneurs and small business owners like you and me. They know what it’s like to start a podcast from the ground up, and they’re sharing all of the strategies that they’re using right now to drive traffic and generate new and exciting business leads.
What you really need to know about podcasting before going into this episode is how authentic it can be. Matt is going to share his own personal advice on how to be authentic and effective, but what you need to know up front is that, with a podcast, you’re having a personal conversation with each and every one of your listeners. That’s why it’s worth a try.
No amount of marketing can be as effective as a recommendation from a friend. What better way to become a friend than by getting on a microphone and talking candidly about yourself and your business? Your listeners are going to tune in with their headphones or in their car and carry your story with them throughout their day. How powerful is that? If you’re ready to tap into this underutilized marketing tool, then tune in right now. Podcasting could be just what your business needs to jump to that next level.
MINUTE MARKERS
4:26 - Meet Mr. Matt Wolfe and Joe Fier!
5:00 - Why is podcasting such a fantastic marketing tool?
7:30 - How long have Matt and Joe been podcasting?
8:44 - Our thoughts on podcasting vs. television
9:57 - Is podcasting taking over radio?
11:44 - How to use podcasting as a real estate investor
16:13 - Can you use podcasts to attract buyers?
18:01 - What about attracting sellers?
21:11 - Joe and Matt’s top tips and tools for starting your own podcast
23:00 - How to get your podcast on iTunes (and other networks!)
24:14 - Why do people worry about the mic so much?
27:09 - Using Alexa to promo your podcast
28:08 - How expensive are podcast production tools?
30:03 - How many times a week should you record your podcast?
30:44 - Matt and Joe breakdown their method for batch recording
34:18 - Matt and Joe’s favorite audio editing tool
35:30 - What’s the biggest benefit of having a daily podcast?
37:05 - How to lead your real estate business with a podcast
38:55 - What traffic generating methods are working for Matt and Joe right now?
43:06 - How to use Google SEO to attract listeners
44:00 - How to use YouTube SEO to attract listeners
46:35 - What’s the greatest lesson these guys have learned?
48:00 - Matt’s advice on being authentic
49:29 - The guys’ favorite motivational business quotes
51:40 - Matt and Joe recommend their favorite books
53:06 - Check out their favorite mobile apps
55:59 - Do these guys get 8 hours of sleep every night?
57:16 - What’s their morning routine?
59:07 - Joe explains EFT and his meditation techniques
64:50 - What are Joe and Matt most grateful for?
66:22 - What motivates these guys to get out of bed in the morning?
70:34 - Connect with Matt and Joe at hustleandflowchart.com/cory
RESOURCES
Storybrand by Donald Miller
Meditations by Marcus Aurelius
Straight Line Leadership by Dusan Djukich
Getting Things Done by David Allen
Previous Episode
Episode 70: Fernando Self Storage Domination
If you’re curious about getting involved in real estate, but don’t want to stress about tenants and past due rent payments, then tune in right now. Today’s episode is going to inspire you. Fernando Angelucci is only 27 years old but he’s crushing the real estate market with his amazing investing strategy that focuses primarily on storage units.
Forget about tenants. Forget about multifamily. Fernando is breaking down the numbers so you can see how managing storage units can help you earn the income you deserve. His strategy kind of mirrors mine in the way that we both approach mom and pop owners, but he’s got his own perfected down to a science. Fernando is involved with both commercial and residential storage, and his technique works for both sides of the market.
This podcast is all about teaching and inspiring new minds to get involved in real estate. The hardest lesson Fernando learned is going to be an epic teachable moment for all of you listening right now. I invite guests onto this show so that they can talk about the tough times. That way we can all learn from them and better our own investment strategies. So if you’re ready to learn, check into the latest episode of the Real Estate Investment Profit Masters.
MINUTE MARKERS
3:35 - How’s that polar vortex in Chicago treating you?
5:00 - Fernando’s unique real estate expertise
6:15 - What inspired Fernando to get into real estate investing?
8:02 - Robert Kiyosaki isn’t Fernando’s only influence
9:18 - A little bit about the Collective Genius mastermind
10:51 - Fernando’s experience with the 9-5 life
14:00 - A 13-month eviction of the tenant from hell
17:04 - Fernando breaks down his profit master strategy
20:03 - What attracted Fernando to storage units?
23:55 - Three key pieces of advice for new folks in the industry
30:03 - Fernando’s sheet of awesome storage unit facts
37:04 - The difference between residential and commercial storage
41:20 - We dig into a lot of the specifics with storage units
45:17 - Fernando’s favorite business quote
47:05 - Fernando shares TWO books that changed his life
51:06 - Fernando’s favorite app
52:50 - How does Fernando get MORE than 8 hours of sleep?
55:18 - His morning routine might hold the secret
56:26 - Why is reading so important?
1:00:47 - What is Fernando most grateful for?
1:03:30 - Visit Titan Wealth Group or give Fernando a call if you want to chat!
RESOURCES
Never Split the Difference by Chris Voss
Traction by Gino Wickman
QUOTESDon’t worry about what’s way in the future because once you get to that point, you’ll be able to use what you’ve learned getting there to tackle that issue. - Fernando
I don’t care if you’re a genius or not. The man that is well-read will always be smarter than the one that’s isn’t. - Fernando
Ask Cory A QuestionWant to get in touch with Cory and ask him your most burning Real Estate Investing question? We’ve made it super easy for you. Just head over to our Ask Cory A Question page and start recording. Cory will play your question live on an upcoming show and answer it personally.
Who Do You Want To Hear From?Name some folks I should get on the show! Hit me up:[email protected] and I’ll do my best to get them on.
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Next Episode
Episode 72: Greg Helbeck Secret Genealogist Real Estate Gold
Welcome back to the Real Estate Investing Profit Masters podcast! My guest today is really going to blow your mind. Greg Helbeck is only 23 years old but he is killing it with virtual real estate investing. That’s right - I said VIRTUAL. Greg is living in San Diego while working deals in New York and Texas. In fact, we’re doing a deal in Dallas together and that’s why I’m so excited to bring him on the show.
Greg’s real estate investment strategy may surprise you. He’s out there using a genealogist to close on some real hairy deals. Greg breaks down his strategy for getting through some of the most dramatic real estate deals I’ve ever heard of. But what’s really going to impress you is how much he’s learned during this process.
As investors, we know this business isn’t easy, and sometimes it isn’t very nice either. Greg had his own doubts about himself and his abilities simply because of his age. How did he overcome this age bias and really start believing in himself? You’ll have to listen to today’s episode to find out. But here’s a hint - having faith in yourself doesn’t come just from within. It comes from having spiritual faith and being confident enough to seek guidance from others. Whether that means hiring a mentor or listening to hundreds of podcast episodes, talking to others can help you reflect on your actions, learn from them, and really evolve as not only an investor but also in your daily life.
MINUTE MARKERS
2:53 - Hanging out with Greg Helbeck
3:34 - Greg’s area of expertise
5:42 - What made Greg get involved in real estate investing?
6:43 - The real estate seminar that changed Greg’s life
7:47 - Who else influenced Greg’s real estate evolution?
9:00 - Greg always dreamed bigger
11:37 - What happens when understanding cash flow is your biggest challenge?
13:28 - How to overcome the age bias and build a real estate identity
15:23 - Greg breaks down his most challenging property deal
22:26 - A great nugget of advice for new investors
23:36 - Greg says: “It all comes down to lead generation!”
24:39 - Greg’s real estate investment strategy is really hairy
26:06 - How does a genealogist fit into real estate investing?
27:22 - Why does Greg call leads on his personal cell phone?
29:51 - These hairy deals aren’t something you do ten times a month
30:40 - How to use Skip Genie before hiring a genealogist
31:20 - The right time to bring in the genealogy expert
34:05 - Greg breaks down the steps he takes with his genealogist
35:30 - The greatest lesson Greg learned in this business
37:36 - Are you taking time to reflect on your life?
40:01 - Greg’s favorite motivational quotes (one’s a poem!)
42:32 - Greg has a lot of favorite books
44:40 - Greg’s favorite mobile apps
46:26 - Does Greg get 8 hours of sleep every night?
46:50 - What’s Greg’s morning routine like?
48:11 - We should all try writing - or recording - our own vision statements
54:14 - What is Greg most grateful for?
55:28 - Greg says: “Hire a coach as soon as you can!”
56:22 - What gets Greg up and at ‘em every morning?
59:30 - What motivated Greg to start his own podcast?
1:02:07 - Get in touch with Greg - [email protected] - or on Instagram @Grego_37
QUOTES
“Once I made my first dollar that didn’t have to do with a wage or a salary, it opened up like a switch in my mind.” Greg
“Anytime there’s a challenge or even there’s a win, loss, anything, I like to spend time reflecting on it.” Greg
RESOURCES
Principles by Ray Dalio
Atomic Habits by James Clear
Confessions of a Real Estate Entrepreneur by Jim Randel
Ask Cory A QuestionWant to get in touch with Cory and ask him your most burning Real Estate Investing question? We’ve made it super easy for you. Just head over to our
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