33. Fractional SEO Director | Nick LeRoy | Part 1

06/26/24 • 35 min

Doug Cunnington interviews Nick Leroy, a freelance SEO consultant and newsletter author. They discuss how Nick got started in SEO amidst the 2008 job crisis, his journey through various roles and agencies, and ultimately his transition to solo consulting. Nick shares the challenges and rewards of starting his agency and explains his unique offering of a fractional SEO director role.

00:00 Introduction to the Episode

00:37 Meet Nick Leroy: SEO Consultant and Author

01:50 Nick's Journey into SEO

06:43 Learning and Growing in the SEO Field

10:21 Transition to Freelancing

24:59 The Fractional SEO Director Role

00:00 Introduction to the Episode

00:37 Meet Nick Leroy: SEO Consultant and Author

01:50 Nick's Journey into SEO

06:43 Learning and Growing in the SEO Field

10:21 Transition to Freelancing

24:59 The Fractional SEO Director Role

Previous Episode

32. Hiring Freelancers FTEs and Growing | Doug Cunnington

I share insights on hiring strategies for small teams and solopreneurs. I discuss my approach to maintaining a lean team, the benefits of trial jobs over traditional interviews, and tips to avoid common hiring pitfalls.

Episode 29

00:00 Introduction
03:00 The Lean Team Approach
05:21 The Power of Trial Jobs
12:45 Common Pitfalls and How to Avoid Them
18:17 Hiring in Stages and Final Thoughts
20:03 Unexpected Hiring Sources
21:47 Conclusion and Contact Information

Next Episode

34. Effective Client Communication and KPI Management | Nick LeRoy | Part 2

In the second part of the conversation with Nick LaRoy, the discussion pivots toward the importance of using Key Performance Indicators (KPIs) to showcase results to clients in SEO and the broader business context. Nick emphasizes the necessity of clear communication, defining and aligning on KPIs, educating clients, and demonstrating the financial value of SEO efforts.

00:00 Introduction to Part Two with Nick LaRoy

00:37 Aligning on KPIs with Clients

01:11 Kickoff Meetings and Setting Expectations

02:58 Prioritizing and Communicating Value

06:46 Templates and Systems for Efficiency

10:00 Measuring and Communicating Results

14:47 Final Thoughts and Resources

18:03 Conclusion