#52: Joaquin ‘Quini’ Cordero, CEO of Lumen and EO Global Board Chair Elect

In this episode, Ross Drakes sits down with Joaquin ‘Quini’ Cordero, a powerhouse entrepreneur, storyteller, and CEO of Lumen. Cordero shares his story from starting as a young, ambitious salesman to becoming a leader within advertising across Guatemala, El Salvador, and Honduras.

Key Takeaways:

• How empathy and humor can build lasting relationships and bridge cultural gaps.
• Combining operational efficiency and strategic foresight to create a lasting impact.
• Cordero’s insights on EO’s global network, how it inspires him, and the vision he’s helping shape for the organization.

Quini’s journey offers insights for entrepreneurs, creative leaders, and anyone aiming to build a business that lasts. Join us for an episode that challenges the balance between ambition, well-being, and community.

Enjoy.

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More about Joaquin:

Joaquin ‘Quini’ Cordero is the CEO of Lumen, and has established over eleven startups, some evolving to become internationally reaching companies. With over 22 years of experience, Joaquin leads operations across Guatemala, El Salvador, and Honduras, working with global brands like VW, Danone, and Mitsubishi.

Beyond advertising, Joaquin co-founded Kinimovil, a leading content monetization platform, and the 6 Amigos Investment Fund, supporting ventures in virtual reality and real estate. A global board director for EO and a sought-after speaker, Joaquin is dedicated to sharing his insights on entrepreneurship, leadership, and living with intention.