RadEO

In this episode, Ross Drakes sits down with Franziska Iseli, founder of Basic Bananas, Ocean Lovers, and Moments of Humanity. From breaking free of Swiss traditions to building brands that merge profit with purpose, Franziska shares the wild rides and lessons she learned that shaped her journey. Find out what happens when you combine rebellion, adventure, and the drive to create impact.

Key Takeaways:

• "If you want to make an impact, don’t sit in the office debating. Get on the ground and do the work."
• "Teach them to fish, don’t just give them the fish."
• "When life throws a curveball, reinvent it."
• Adventure fuels creativity."

Original Key Takeaways:

1. If you want to make an impact, don’t sit in the office debating. Get on the ground and do the work.
2. Want a stronger business? Teach people the skills to succeed, not just quick fixes.
3. When the world shifts, adapt faster.
4. Creativity thrives on adventure; sometimes, the best ideas come on two wheels or in the waves.
5. Sustainability isn’t just ethical; it’s a powerful way to create products people love.

Subscribe on iTunes, Spotify or Overcast. Enjoy.

This episode goes beyond Franziska’s story—it’s a masterclass in tackling challenges, aligning your work with what truly matters, and shaking up the status quo. If you’re ready to make your brand stand out and find the sweet spot between purpose and profit, this conversation is a must-listen.

More About Franziska Iseli

Franziska Iseli is an entrepreneur, adventurer, and author who thrives on doing things differently. As the founder of Basic Bananas, a global marketing school, Ocean Lovers, a purpose-driven brand supporting ocean conservation, and Moments of Humanity, a project celebrating acts of kindness, Franziska blends innovation with impact. Recognized as a Young Entrepreneur of the Year, she’s also a sought-after speaker, sharing insights on building meaningful businesses and living boldly. When she’s not shaping brands, she’s riding motorcycles across continents, surfing, or inspiring change-makers.

Links:

• https://www.basicbananas.com/
• https://franziskaiseli.com/
• https://eonetwork.org/

In this special edition of RadEO Ross and Rich chat to Roger Fitzsimons CEO of Promobasket and Matt Fitzsimons CEO of Big Eye Branding. They share their story of how they reacted to the pandemic quickly. How they framed their thinking and how they shared it with their team. We hear what it is like to conceive build and launch a new company in 4 days without ever sitting in the same room together. We enjoy how they created more value than the parts with Happy Hygiene.

Tune in every week for the insights

Subscribe on iTunes, Spotify Pocket Casts, Google Podcasts or Overcast

About the brothers:

Roger Fitzsimons, 47ys 5 months old. Supreme athlete. Studied art at school and likes to think out the box. CEO of Promobasket.

Matthew Fitzsimons 47 yrs 5 months old and 5 minutes ( the older twin). Designed for endurance races. A natural people’s person and a lot nicer to people than Roger is.

– RadEO is a podcast for Entrepreneurs by Entrepreneurs. It is hosted by Ross Drakes and Rich Mulholland and produced by the Entrepreneurs Organisation in South Africa. Tune in every 2 weeks to hear conversations with business owners who will share their experiences and stories of what they have learnt building their business and what drives them to keep going. For all the episodes go to www.radeo.co.za

If you have a business and want more information on the Entrepreneurs Organization, visit our website eonetwork.org

In this special edition of an episode of RadEO Ross and Rich to Andrew Brown of the Daily Buzz and Craft coffee. He shares his experience of what it is like to make the hard call to pause your company to survive the pandemic. How he “got naked fast” with his staff and his financiers. He shares his views on what is next for him and the country. We enjoyed that even though all of this he is still trying to pivot his business to help those in need.

Tune in every week for the insights

Subscribe on iTunes, Spotify Pocket Casts, Google Podcasts or Overcast

http://radeo.co.za/episodes/37-radeo-andrew-brown-of-the-daily-buzz-and-craft-coffee/

About Andrew

Andrew qualified as a chartered accountant, after doing his article he spent a year in London and travelling through Europe. After a brief stint as a finance manager, he ended up at one of the local big banks and become a risk and regulatory specialist. While at the bank, he spotted the opportunity to open a coffee bar on the trading floor. The Daily Buzz was born and 14 years later the business has 11 sites, a coffee roastery and employs over 100 people. Andrew enjoys trail running, tennis and watersports.

– RadEO is a podcast for Entrepreneurs by Entrepreneurs. It is hosted by Ross Drakes and Rich Mulholland and produced by the Entrepreneurs Organisation in South Africa. Tune in every 2 weeks to hear conversations with business owners who will share their experiences and stories of what they have learnt building their business and what drives them to keep going. For all the episodes go to www.radeo.co.za

If you have a business and want more information on the Entrepreneurs Organization, visit our website eonetwork.org

In this episode of RadEO, we talk to Pieter Geldenhuys - A lifelong tourism professional - who loves to figure out problems on long hikes.

We chat about how he used the covid crisis to fast-forward the things he was going to do in 10 years' time.

PG is a successful entrepreneur in the travel and tourism industry, who runs several businesses including a custom safari experience company, a coaching and facilitating walking business, and an NGO aimed at helping disadvantaged groups in South Africa's tourism industry. He believes in the principle of "checking out", which is about being mindful and intentional about the choices we make in life, setting clear boundaries and priorities, and being selective about the opportunities we take on, to create a more fulfilling and purposeful life. He also shares his experience with how he and his business partner Caroline handled the challenges when disaster strikes and how they managed to stay financially secure in the long term by merging their businesses. He also emphasizes the importance of integrating knowledge and skills into one's products and processes to set oneself apart and create unique and valuable products.

More about PG:

Unfazed Adventurerand Curious CoachPGGeldenhuys has dedicated a lifetime to transformational journeys. Whether it is through his tourism venture Classic Escapes, Executive Coaching company PG Tops, his educational NGO Tourism Boot Camp or his writing... He is in the business of effecting change through the power of words, and nature.

He holds a Bachelor's degree in Finance and a Master's of Business Administration at Stellenbosch. He is an Accelerator Trainer, Enneagram Coach and certified distance Learning instructor. As a global keynote speaker, he advocates how to leverage regret through the PDP process.

After a successful exit from the family business in 2003 and a stint in senior leadership for a large listed company, PG bootstrapped his first tourism venture in 2008 to an award-winning tour operator in Cape Town. Out of the original PG TOPS Travel and Tours was born Luxury Safaris (now merged with Classic Escapes), Tourism Boot Camp and Shoshin Walks.

• PG Tops Executive Coaching facilitates cohort-based online courses for key executivesandPG does individual coaching for founders and CEOs.
• Classic Escapes, which he runs with his wife Caroline, curates luxury experiences in Africa’s untouched regions.
• Tourism Boot Camp is a South Africa-based NGO dedicated to Scaling Up People, specifically the talented youth of South Africa with network access and historic challenges.
• PG’s novels include Offsides, and the first book in the ShoshinWalks Series: Max and the Mulligan, a cautionary tale about second chances.

In 2023 he will release BEBEMS: The A-player’s inaction handbook. He lives on the slopes of Table Mountain with Caroline, their two boys Matie and AJ, and Leia, the fur baby.

In this episode of RadEO Ross and Rich talk to Carrie Santos the CEO of the Entrepreneurs’ Organization. We chat to her about how she has lead EO at this time. She shares what it is like to lead an organisation of professionals who work with member volunteers. We chat about how EO is thinking about the shifts we need to make as we move forward and the best and the worst of what she has seen through this time.

Tune in every week for the insights

Subscribe on iTunes, Spotify Pocket Casts, Google Podcasts or Overcast

About Carrie

Carrie Timko Santos is the Chief Executive Officer of the Entrepreneurs’ Organization (EO), a global business network of 14,000+ leading entrepreneurs in 195 chapters and 58 countries. Prior to joining EO, Carrie worked eight years at the American Red Cross. In her last role, she served as the American Red Cross Executive Director for International Response and Programs, leading international disaster response and long-term programs, including disaster preparedness, measles/rubella vaccination campaigns, HIV/AIDs prevention, and local organization development. She managed more than 100 staff in over 20 countries and an annual budget over US$110 million. Before her position at the American Red Cross, Carrie worked for 10 years in the U.S. Department of State on humanitarian issues, refugee assistance and human rights and oversaw annual grants of more than US$150 million.

Carrie holds a Ph.D. in Political Science and was a Fulbright Scholar to Poland as Communism collapsed.

– RadEO is a podcast for Entrepreneurs by Entrepreneurs. It is hosted by Ross Drakes and Rich Mulholland and produced by the Entrepreneurs Organisation in South Africa. Tune in every 2 weeks to hear conversations with business owners who will share their experiences and stories of what they have learnt building their business and what drives them to keep going.

If you have a business and want more information on the Entrepreneurs Organization, visit our website eonetwork.org

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