#48 RadEO Dominque Laverdeu - President Rouge marketing and communication

In this episode, we explore the origins story of Dominque Laverdeu. Dominque is a multi-talented businesswoman President Rouge marketing and communication, aspirant politician and serial entrepreneur. Get ready for candid conversations, impactful stories, and valuable insights from her journey as an entrepreneur.

My key Takeaways:

1. Navigating Crisis with Courage: Hear Dominques' story of steering her marketing agency, Rouge Marketing, through the tumultuous times of the COVID-19 pandemic. Learn how she transformed challenges into opportunities, from rebuilding the business to spearheading impactful community projects during the crisis.
   
2. Having The Audacity to Lead: Discover the importance of having the audacity to address tough discussions within your business. Uncover the pivotal moments where Dominque realised the need to confront obstacles head-on, make difficult decisions, and how this audacity became a catalyst for positive change.
   
3. Empowering Your Team for Success: She shares her innovative approaches to employee well-being and corporate culture. How she redefined the work environment at Rouge, fostering a happy employee program and empowering her team to achieve peak productivity, even in the face of adversity.
   

I was inspired by how she balances humility and ambition. And ultimately has driven to achieving sustainability in the business. Full disclosure she part of My Global Leadership Academy class so I am biased.

Enjoy.

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More about Dominique:

With over 25 years of marketing and communications experience, Dominique Laverdure is a seasoned strategist known for her work with top brands in Quebec. In 2004, she founded Rouge marketing in Mont-Tremblant, gaining recognition in Quebec and France. Dominique excels in integrated communications, public relations, and business development.

A visionary leader, Dominique inspires teams and supports entrepreneurs in their growth. She is a member of EO Montreal, serving as President and Member Experience Director on the Board of EO Canada. Dominique is also VP of Marketing at Origine Nature and a board member of various organizations, including Domaine Saint-Bernard and Chefs à la rescousse.

In November 2021, Dominique became a councillor and deputy mayor for the City of Mont-Tremblant. Known for her bold and daring style, she is a born leader who embraces innovation and success.