Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

Do you ever feel like there’s a certain way you need to sound to be heard online?

An empath with a rebellious streak, Quiet Messenger Kat Frogosa is a natural-born nurturer with major resistance when being told to do things a certain way.

If it doesn’t feel good deep down in her bones, she’s not doing it.

She had seen so many women — especially burned out, overwhelmed empaths — cringe when they heard the word “finances,” and knew that there must be a better way. So she turned her background in finance into work as a Transformational Money Coach.

She had come away from past copywriting trainings with catchy copy but confused and unsure what her voice was, feeling scared to be herself — and like she needed to put on a persona and brush up on pop culture to sound “cooler.”

Even when she knew what she wanted to say, she would stare at a google doc for 45 minutes, paralyzed to get it right before putting it out there.

She was holding herself back, not actively seeking clients.

Through joining a cohort of other Quiet Messengers, she began to see her sensitivity and empathic nature as a superpower rather than a weakness. She realized she could impact the lives of other women by teaching them the tools she’d learned to help herself.

(And let out the bubbly, lots-to-say, magnetic voice of her inner Expressive Messenger Archetype!)

Her confidence in herself as a quiet leader grew, and she found herself no longer holding back. She started showing up more on Instagram, being more consistent with her newsletter, and trying new strategies — like creating a quiz and a meditation — that she would never have tried if she wasn’t feeling so solid in her messaging (and her voice).

This led to discovery calls, being invited to interviews, and new clients...until she was finally ready to go all in with pitching to be on podcasts and revving up her referral system!

Listen in to hear Kat’s story. I bet you’ll relate to a lot!

• The exact messaging shifts that made her people really “get” it
• Why The Disruptor and The Empath are not opposites, and how they can coexist in you
• The difference between putting on a persona and bringing forward the quiet or rebellious part of yourself that has been suppressed
• How being rebellious and being in alignment are kinda the same thing

• What’s your Messenger Archetype? Take the quiz.
• It’s final enrollment for the winter cohort of the Messenger Mastermind! It’s an intimate circle of sensitive, introverted women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business’ bottom line.

• Kat’s Instagram @frogosaselitesolutions
• Kat’s Website Frogosaselitesolutions.com
• “Letting Go of Money Regret” Meditation

Here we are, at the first episode of Speaking to What Matters: Conversations on Messaging for a More Just World.

It’s my hope that this series of informal, real conversations with social justice leaders brings you at least one shift, aha moment, or breakthrough in how you want to show up.

Here’s where we’ll be going & who we’ll be learning from:

• [171] Messaging For a More Just World
• [172] Being an Imperfect Ally...When You’re a Sensitive Soul with Erica Courdae
• [173] Evolving Your Work to Have a Social Justice Lens with Cher Hale
• [174 Feminist Marketing & Copy that Doesn’t Oppress with Kelly Diels
• [175] Is My Niche Excluding Marginalized People? With Trudi Lebron
• [176] CIS- & Hetero-Normativity in Our Leadership with Tamala Poljak
• [177] Speaking About Issues Without Co-Opting Them to “Sell” with Nisha Moodley
• [178] What I Learned From 6 Social Justice Leaders About Messaging

Today’s episode is our starting place, setting the foundation to lean into this series.

In all honesty, I sat for a while with whether to share my personal experiences of privilege and fragility. (Think sleepless nights debating whether to re-record this episode.)

I don’t want to center my own experience.

But I also want to bring awareness to the layers of blindness we have when we posess dominant identities – white, CIS, hetero, able-bodied, medium-sized, middle class, youthful-looking.

Because most of us have at least one dominant identity which means most of us have certain, often invisible (to us), privileges that go along with that identity.

Even as well-meaning folks.

I want to normalize the feelings of discomfort that go along with this so that we can begin to TURN TOWARDS them rather than hiding from them and staying silent.

So I left this episode as-is. An imperfect, messy, honest, quick chat with you before diving into conversations with six smart, insightful leaders. (Starting tomorrow!) Part personal, part inspirational.

Listen in.

• What’s your Messenger Archetype? Take the quiz.
• My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line.
• As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up.

If there was one shift or breakthrough you’d want to take away from this series, what would it be? Let me know in the comments over on Instagram.

Warmth, Adria

I know you care so much. I know you’re here to make an impact.

A lot of people in my community have at least a touch of Sensitive Soul Messenger in them.

Empathic, caring, big heart... yet not sharing their message as much as they could because they second-guess what they post and hover with their finger over publish... or get stuck over-polishing forever.

Often people come to me and say they got one result on my quiz and their answers feel like deep truth, but they also FEEL one of the other Archetypes.

In episode #167, I talk about the nuances and variations of what it means to be a Sensitive Soul Messenger.

I’ll help you identify which kind of Sensitive Soul Messenger YOU are, even if your results on my Messenger Archetypes quiz said you were a different Archetype.

Because none of us are just ONE thing. We’re complex. And those complexities are what make you a uniquely powerful Messenger.

Listen in.

• Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people...without having to change who you are. Starts September 21st, 2020!
• What’s your Messenger Archetype? Take the quiz.
• My fall Messenger Mastermind is now enrolling! It’s for women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots.
• As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat.

• My vanlife vlog “The Dobervan”
• #132 [The Sensitive Soul] Courageously Taking a Stand
• #129 Which Messenger Archetype Are You?
• #166 Blocked? Get in Flow with Your Messaging
• #165 My Tool to Write Sales Copy that Moves Your People to Tears
• Quiet: The Power of Introverts in a World that Can’t Stop Talking by Susan Cain
• Susan Cain’s TED Talk “The Power of Introverts”

Which kind of Sensitive Soul Messenger are you? Listen to the episode then let me know in the comments over on Instagram.

Warmth, Adria

When it comes to copywriting, there’s a lot of focus in the online business space on tactics for things like “conversion” and “customer acquisition.”

I call that HEAD messaging. As in ~ it gets you all wrapped up in figuring out your copy with your head. What you’re supposed to say.

I teach HEART messaging. Because...

It’s less about an intricate web of logic-based tactics...and more about creating connection, making people feel seen, and moving them to action.

When I’m working with copywriting clients, I have a specific process to pull this more connected messaging to the surface so I can see the threads and weave them all together.

In episode #165 of Unforgettable, I take you through that connected copy process (and p.s. there’s a free worksheet – see below!)

Listen in.

• What’s your Messenger Archetype? Take the quiz.
• I lead Messenger Mastermindsfor women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots.
• As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat.

• (Freebie) Connected Copy Worksheet

What’s your process for writing sales copy? Let me know in the comments over on Instagram.

Warmth, Adria