
Will Zhang Founder and CEO of Fintelics
04/27/20 • 36 min
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Amazon Advertising During Covid19 – Brent Zahradnik Founder AMZ Pathfinder
Amazon Advertising with Brent Zahradnik – Founder of Amz Pathfinder For those who haven't heard the last time Brent was hereBrent started AMZ Pathfinder in 2015 an Amazon advertising agency Did you lose clients due to a lot of sellers not advertising anymore?pausing ads and turning them on after 2 weeksare you seeing lower CPC?search volume over time with H10how about number of impressions how are they for non-essentiala lot of sellers are doing FBM are they seeing lower conversion rate on PPC?What do you think will happen when amazon opens the gates again?You charge our clients a low base fee plus 1.5% of non-branded advertising revenue what does that mean?In seller central ad management we've been seeing a notification about AMSBrent, in one of my brands that is only 4 months old we set an ACOs to be under 90% just trying to stay close to break even. We want to grow fast and strong when we get to the top, am I going to suffer when I lower my bids?I'm getting a high reject rate on Video Ads, any idea why45 seconds, no URL and don't start with white screenAmazon DSPAbandoned Cart Links to Brent Zahradnik and AMZ Pathfinder https://www.linkedin.com/in/bzahradnik/?originalSubdomain=frhttps://www.amzpathfinder.com/
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Amazon Advertising With Brian Johnson – Canopy Management #354
Amazon Advertising With Brian Johnson - Canopy Management Brian has sold physical products online for 13 years,launched an Amazon-focused advertising consulting practice in 2015, and now managing over $250M in advertising. Brian founded several communities and companies related to Amazon PPC including Amazon PPC Troubleshooting community on Facebook, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy professional training course, and the Canopy.Management advertising agency. QUESTIONS: what has changed in the recent year for Amazon advertising,what should large brands know about starting to sell on the Amazon channel?can launches be done with only PPCConversion rate without reviewsperformance of Old campaigns vs new campaignsif I'm using 100 kW on an Ad and 90 are not getting impressions, is that ruining the other 10?You used to do a discovery campaign on auto and then use that data for the manual PPC, is it still the best way?I saw that you were doing something with Russell Brunson but I missed it, what was that?Amazon charges me for ads several times per day in multiples of $500Is there a way to see how much a competitor is spending or bidding? COMPANY: Canopy Management, Sponsored Products Academy, PPC Scope LINKS: www.Canopy.Management https://www.linkedin.com/in/brian-r-johnson-82b851156/ https://www.facebook.com/BrianRJohnsonOfficial https://app.ppcscope.com/
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