Organizational culture as a critical asset

The culture and purpose of your organisation can be a competitive advantage in attracting and retaining people. It is important to know that copying a culture from another high performing company simply does not work, every company’s cultural situation is as unique as a fingerprint.

But how can you proceed? There is a way: by building on your own company’s cultural strengths, within its unique cultural situation, and finding the factors that will bolster and draw forth the commitment and emotional energy that employees are willing to give. Start proactively managing culture, which will likely involve building new capabilities to ensure that you’re firing up all the relevant culture enablers — both formal and informal — for your organisation.

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