Book Sales Success Secret #3: The Best Sales Strategy for Fast Results

04/22/22 • 15 min

In this episode, you’ll also hear:

Why typical book sales strategies aren’t very effective, especially for new authors
What authors can learn about sales strategy by following the example of Jesus and His ministry
How to skyrocket your results using strategic messenger multiplication – and a roadmap to guide you through the process
One simple first step to get you started

When your goal is to build something meaningful, something that will make an impact and leave a legacy, what will be the difference between success and failure?

Scripture points to the answer:

Wisdom is required to build a house; understanding is necessary to make it secure. Knowledge is needed to furnish all the rooms and fill them with beautiful treasures.

Proverbs 24:3-4 (The Voice)

So then, the key – or keys, rather – are wisdom, understanding and knowledge. What does that have to do with a winning sales strategy for your books, ministry, and business? Everything.

The Fastest Path to Results

Which would you rather choose:

Door #1: Waste a lot of time and energy, see zero results, and constantly feel like giving up on your dream.
Door #2: Invest the time and effort to learn the right sales strategy, see massive results, and know that it's only a matter of time before you can walk into your destiny.

If Door #2 sounds good to you – if you're here because what you really want is massive results, which really means maximum impact – then you are in the right place. You’re about to get the secret to doubling, tripling, or even quadrupling your results. But while this is the fastest path to breakthrough results, it’s not at all about doing so in the ways you might expect.

This sales strategy is not about paying for reviews, buying ads on social media platforms, giving away books for free, camping out at book signing events, or begging friends and family members to post reviews. And it’s going to fly in the face of everything you've been told.

There are lots of well-meaning people out there who want you to believe that writing and publishing a book is easy. And there are publishers and gurus who want you to believe that if you just publish it, people will come. It's misleading, and it’s often for their own benefit. Meanwhile, successful authors know the secret: books don't sell themselves – authors sell books.

Get Great Results by Following a Great Example

Let's be honest, writing a best-selling book to build a ministry or a business is 10 times easier to do when you have a writing coach or ghostwriter, an established brand, a great reputation, a big email list, and a large social media following. But what is an up-and-coming author to do? How do you put yourself on a level playing field?

You follow the greatest example of all time. You follow Jesus's example.

Let's think about what that means. Jesus started small, and He built from there. He started out as a total unknown, and now, over 2000 years later, we still know who He is.

We are still talking about His message.
Books written about Him sell better than most books on the planet.
People die for Him daily.
Christianity is growing faster than the population.

How did He do it? He was willing to start small and build. He interacted with the people that He was trying to reach, meeting them where they were and sharing a message of hope and healing. And He invested in a small inner circle – an inner circle that would go on to help spread His message and change the world.

That's it! We must make our message so powerful that people will want to spread it for us. Everyone out there is teaching the kind of sales strategy that works for people with an established brand and reputation. But no one has been teaching the simple ground-zero strategies that allow you to establish credibility, become an ethical authority, create a platform from nothing, and allow you to build a successful brand ministry and business.

Until now. Here’s a simple mindset shift that can change everything. It’s the fastest path to consistent book sales and the key to starting and scaling a successful business or ministry. And it comes down to three words: strategic messenger multiplication.

Strategic Messenger Multiplication

The fact is that if you are the only one talking about your book, your business, or your ministry, it’s going to be a struggle to get your God-given message out to the masses, your sales will be non-existent or inconsistent, and there will be constant temptation to quit. In fact, you might actually quit, because you’re not seeing results from your work, despite trying every sales strategy you can think of.

But once you learn strategic messenger multiplication and create a small group of evangelists, if you will – people that know, like, and...

In this episode, you’ll also hear:

Why typical book sales strategies aren’t very effective, especially for new authors
What authors can learn about sales strategy by following the example of Jesus and His ministry
How to skyrocket your results using strategic messenger multiplication – and a roadmap to guide you through the process
One simple first step to get you started

When your goal is to build something meaningful, something that will make an impact and leave a legacy, what will be the difference between success and failure?

Scripture points to the answer:

Wisdom is required to build a house; understanding is necessary to make it secure. Knowledge is needed to furnish all the rooms and fill them with beautiful treasures.

Proverbs 24:3-4 (The Voice)

So then, the key – or keys, rather – are wisdom, understanding and knowledge. What does that have to do with a winning sales strategy for your books, ministry, and business? Everything.

The Fastest Path to Results

Which would you rather choose:

Door #1: Waste a lot of time and energy, see zero results, and constantly feel like giving up on your dream.
Door #2: Invest the time and effort to learn the right sales strategy, see massive results, and know that it's only a matter of time before you can walk into your destiny.

Get Great Results by Following a Great Example

You follow the greatest example of all time. You follow Jesus's example.

Let's think about what that means. Jesus started small, and He built from there. He started out as a total unknown, and now, over 2000 years later, we still know who He is.

We are still talking about His message.
Books written about Him sell better than most books on the planet.
People die for Him daily.
Christianity is growing faster than the population.

Strategic Messenger Multiplication

But once you learn strategic messenger multiplication and create a small group of evangelists, if you will – people that know, like, and...

Previous Episode

Keep Going: Enduring Trials & Finding Your Life Purpose with Elesha Storey

In this episode, you’ll also hear:

What inspired Elesha to create a movement to help people discover their life purpose
The importance of hiring the right person to help with your book – and what can happen if you don’t
How to balance patience and action in following God’s will
How trusting God with the outcome of your obedience can open doors you never would have thought possible
Elesha’s advice for those who feel discouraged and aren’t sure how to move forward into their life purpose

Be sure to read all the way to the end for important links and information!

For many of us, there have been seasons when it was really easy to see that God was moving in our lives, and there have been other times when it was more difficult. In those times, we find ourselves having to be very intentional about noticing His handiwork, because of the setbacks and trials we’re in the midst of.

It’s important for us to look for ways that God is moving, even in difficult times. When we do, we grow in our faith, and we learn to trust God even when times are tough. And as we learn to trust God, we move closer to fulfilling our life purpose.

Elesha Storey is no stranger to difficult times. Her story encourages and inspires us to see God moving, because God is always working for our good and His glory, even when things seem to be going wrong. Elesha challenges us to trust in Him – to have hope and peace, even in the midst of trial – and to make the most of the time God has given us, because we are here to make a difference.

What Does It Mean To DASH?

Elesha’s message came to her in a unique way in 2015. While placing flowers on the graves of her family members at her father’s funeral, something caught her attention. “I just looked at that small dash between their birthday and the day that they passed away and went home to be with the Lord,” Elesha recalls. “And I thought, ‘That is such a small representation of some grand, awesome people.’”

As Elesha thought about the impact these people had made in such a short time on earth, she asked herself what she was doing with her own “dash.” What was her life purpose that would make a lasting impact on people around her? Those questions led to another idea, which eventually became her central message: “DASHING” to Elesha means “Dying to Achieve Success and Happiness IN God.”

“A lot of people don't want to talk about it, but we're going to die one day,” Elesha explains. “So you’ve got to remember there's a life here, but there's another life on the other side of that. ASH, ‘Achieve Success and Happiness.’ That abundant life is promised by God, and it looks a little different for everyone, and it's best achieved when you're IN God – ING.”

Elesha defines DASHING as a call, not just to exist or to live, but to pursue a higher level and to chase after one’s true life purpose. At a time when she was experiencing great loss, Elesha realized that God was calling her to breathe life into something new.

That’s an important message for us all: when something leaves the scene – when one dream dies – there’s an opportunity for something new. While we shouldn’t downplay the importance or the value of what we’ve lost, we should also remember to look for what new thing God is creating instead.

A Movement Comes Through Action

Elesha’s initial vision for her DASHING idea was to use apparel to inspire people every time they looked in the mirror. But through the advice of coaches and mentors, and through prompting from God, she realized that it needed to be much more – it needed to become a lifestyle. It needed to become a movement that would help and encourage people to seek and live out their life purpose.

“We're going out there inspiring, equipping, and helping people to find their dash and live it,” Elesha says. “God has had a purpose and plan for your life – for your dash – from the beginning. And he's just waiting for you to add “ing,” which is now you're DASHING, and you're doing more than just existing and living. And it's not just about this life, but it's the life beyond.”

Think about it: words that end with the letters “ing” usually mean that an action is taking place. With DASHING, Elesha reminds us that it’s not enough just to understand that you have a finite amount of time on this earth to make an impact – you have to make a decision to do things differently. You have to act on the purpose and the plan that God has for you.

Choose the Right People

At first, Elesha had no intention of writing a book. Even after a consultant compiled a written version of things Elesha had said during their conversation and asked her to finish it and turn it into a book, Elesha didn’t feel those words captured what she really wanted to say, so she pushed the idea off for another year.

Then, having been laid off due to COVI...

Next Episode

Don’t Give Up: How To Use Your Gifts for God’s Glory in Various Mediums with Carey Green

In this episode, you’ll also hear:

How Carey went from hating anything to do with developing good writing skills to enjoying the process of writing fantasy fiction
What Carey would do differently if he could go back and write his first books again
How you can use your gifts to spread the message God has given you in many more ways than just publishing a book
A very special offer to get FREE access to Carey’s course that takes you from idea to polished, published podcast in 14 modules
Carey’s advice for the author who has a message but doesn’t know what steps to take next

Be sure to read all the way to the end for that FREE course access and other important links!

“You should write a book.” If you are a person with a lot of life experience or knowledge to share, chances are at some point you have heard these words. In fact, it's a pretty common suggestion. We're often told that everyone has a book in them, and you may even feel called to use your gifts in writing to further the Kingdom of God. But what if you're not sure it's something you want to do or feel ready for?

If that's you, you’re not alone. Carey Green had to navigate this exact same terrain, and now he’s able to help others find their way through it. In his own words, “It's always good to have someone in your corner who can help you keep your spirits up and your focus clear.” So if you’re feeling that you might be called to share your story with the world, but you aren’t sure exactly how to use your gifts to do so, Carey has some words just for you.

Journey to Writing Fantasy Fiction

Although Carey was drawn to writing as a teenager, at the same time, he didn’t think it was the right path for him. “I had a desire to express myself in writing, but I wasn't really any good at it,” he recalls. “I just knew that it was going to take a lot of time to get that developed. And I wasn't even sure it's something I should be doing.”

With a self-proclaimed hatred for anything to do with developing good writing skills – grammar, sentence diagramming, etc. – Carey didn’t dwell on the idea of pursuing writing seriously until years later after he became a pastor. That was when he put out his first published works in the form of curriculum: trainings, Sunday School lessons, and the like.

Around that same time, he found himself telling stories to his children to entertain them on long car rides. With their encouragement, he eventually started writing those stories down in book form – and as he did, the children’s tales about a young dragon slayer transformed into something more.

“My goal in writing the books was, if I'm going to write these, I want to help people think through the issues that make up life from a biblical perspective,” Carey explains, “and honestly address the challenges that we face. So the series of three books that I wrote in the end, has all kinds of issues. Grief, miscarriage, post traumatic stress syndrome, loss of a friend – all kinds of issues that we face on a daily basis happen in the lives of these characters. And the role of faith in how to handle those things is front and center.”

Although Carey never set out to become an author, he says it became obvious over time that this was what he was supposed to do. The first step was receiving encouragement from his wife and children, and then he found himself genuinely falling in love with the craft.

What started out as a challenge to see if he could actually do it turned into something he enjoyed learning and practicing. And that led him to realize this was his calling: “Through the process of doing it in self education, it just became obvious: Yeah, you have skills that can be used in this way, so you should pursue it.”

Writing from Experience

Looking back, it’s almost as though Carey’s background of teaching and discipling was a training ground of sorts for his success as an author. Although his books are fiction, he’s able to draw on experience – both his own and that of people close to him – and write with a sense of reality. Carey strongly believes that it’s important for the audience to feel that the author is teaching from real, lived experiences – not just pontificating.

“There's power in a good story, particularly in the fact that something about it enables your defenses as a reader to drop,” Carey says. “Because when you relate with a character, and someone in the story speaks into their life with truth from the scripture, or with a valuable piece of wisdom that they didn't see before, that speaks to you, because you're in the character's shoes. It drops your defenses and enables you to humbly receive things better than if you have a nonfiction book in front of you.”

Carey views fiction as a tool, a way to communicate spiritual truths that people might otherwise have difficulty accepting. And he’s right – ...