Utility Companies and Marketing Automation

11/04/20 • 26 min

Public Sector Marketing Automation Insights

The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times.

The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times.

Previous Episode

Public Sector Communication Automation Use Case 1

Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload.

Next Episode

15. Building a Communication Infrastructure. Why it’s so important in today’s world.

Today we discuss with David Shapinsky, Senior Advisor, US Food and Drug Administration, why technology for the Public Sector needs to transcend the current needs and team members so it can support and grow with the agency continuing changing requirements.