12: How the Public Sector Can Justify Marketing Automation
07/22/20 • 12 min
Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.
Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.
Previous Episode
11: How to Resolve IT's Concerns with Marketing Automation.
Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.
Next Episode
Public Sector Communication Automation Use Case 1
Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload.
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