11: How to Resolve IT's Concerns with Marketing Automation.
07/15/20 • 10 min
Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.
Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.
Previous Episode
10: Who Should Manage Public Sector Marketing Automation?
Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security?
Next Episode
12: How the Public Sector Can Justify Marketing Automation
Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.
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